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4 Ways to Get More Online Reviews Yelp is important to businesses, especially small local ones. Star ratings and online reviews can affect everything from yearly revenue to customer acquisition. According to the Harvard Business Review, a one-star Yelp rating increase can bring up to an eight percent rise in revenue. Here, business owners will find a Guide to Yelp Reviews and their importance. Start With Page Optimizations It’s easy to optimize a business’ profile. Start by claiming the company’s listing (it’s at biz.yelp.com). Fill out the profile with info such as the company’s web address, phone number, contact email and physical address. When that’s finished, don’t forget to add some photos of the business. Be careful when claiming a listing, because mistakes made now can be hard to fix later on. Respond to Every Review Whether it’s a good, bad, or indifferent review, the business owner should respond to it. Responsiveness shows future visitors that the company values the customer’s experience, and it gives owners the chance to speak directly to customers. http://yelpbusinessguidesite.snack.ws/ to a review means more than responding to that person; everyone who visits the company’s Yelp page will see the response and form an opinion of the business. As more people visit the business' page, they're likely to leave more yelp reviews. Ask for Others’ Help When customers are in the store, ask them to check the company out on Yelp. This can be done in person, on the receipt, with a sign on the wall, or at checkout. Companies can also go online to invite people to check out their Yelp listings. While asking for help can be beneficial, directly soliciting Yelp reviews is technically against Yelp's terms of service, and doing so can get the business in real trouble. https://yelpreviewssite.wordpress.com/2017/10/09/smart-small-business-owners-take-control-on-yelp/ can build engagement and get more people to notice the page. Use the Yelp Dashboard to Track Metrics The Yelp Dashboard can be quite insightful. Some of its most vital metrics include page bookmarks, link clicks, page views, estimated revenue, and click to calls. Business owners should monitor this data to the extent possible, as it can tell them where they’re doing well and where they can improve. Start Now Online reviews affect many things about how customers find and select local companies. By following these tips, business owners can be well on the way to getting more honest yelp reviews. Visit the site today for a more in-depth yelp business guide.