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Tracking The Success of Your Website With Ease

Sign up for a free Google Analytics account is easy. Once the account is setup the website provider can add a snippet of code to the website’s back end.

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Tracking The Success of Your Website With Ease

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  1. It’s easy to track website performance to help small business owners address their problems and make their site a great destination for customers. Google Analytics helps to track everything from shopper demographics to what is searched. Sign up for a free Google Analytics account is easy. Once the account is setup the website provider can add a snippet of code to the website’s back end. Google will start collecting data, and that data can be used to see how website is performing. Anything more than 2 minutes on a page is great if less than 30 seconds is bad. If the visitor is spending a lot of time on a Contact Us form’ that indicates that the form is confusing. If the visitor is not spending much time on pages with more content, such as blog posts or product description, they might not be finding what they need, which should tip you off that the content needs to be updated. Your bounce rate is the percentage of visitors who leave your website after visiting only one page. A healthy bounce rate ranges from 35 to 50 percent. If a visitor comes on the website looking for a

  2. specific item directly landing on a page for that product and leave without visiting other pages that counts as a bounce. Looking at demographics in Google Analytics can help you learn if you are reaching your target audience. If you are reaching your target demographics, adjust your search engine optimization ( SEO ) strategy and your targeting for any online ads you may be running. Using keywords that relate specially to your business and the people you want to reach will help bring in more relevant traffic. Acquisitions allow you to see where your visitors are coming from. Google Analytics groups your website traffic into three main categories. Direct, Referral and Organic. Direct visitors are those who come to a website by typing your URL into their browser. Referral visitors are those who come to a website by clicking a link on another website. Organic search visitors are those who find a website by clicking on an unpaid search engine listing. The program also breaks out email, social and other to fully encompass any possible source of the website traffic. In Google Analytics, one can dig deeper to learn what links are clicked to get to a website. Keeping an eye on website metrics small business owners can help gauge the health of a website and make any needed changes before problems arise, making your site a strong destination for shoppers.

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