Differences Between Customer Service and Customer Support Why Both Matter

1. Differences Between Customer Service and Customer Support: Why Both Matter? “Customer service” and “customer support” have significant differences. Customer support happens to be a sub-part of customer service as the latter covers the overall customer experience, whereas the former deals with product and service inquiries made by customers and the guidance regarding the same that is offered to them. Customer support is always present in customer service and hence, a customer service company will perform the functions of a customer support company as part of it. However, the customer support companywon’t carry out the functions of a customer service company. Here, we will highlight the differences in the functionalities of a customer service company and a customer support company and also discuss why both are important for your business.

2. Customer Service Vs. Customer Support and Their Importance for Businesses Customer Service It involves the entire process of handling customers, from contacting them to ensuring their experience with your brand. If you outsource your customer service function, then the main objective of a customer service company will be to enhance your brand’s value in customers’ minds. Apart from answering customer queries, a customer service company will go a long way to onboard new customers for you, recommend products and services to customers, help them with billing and home deliveries of products, collect customer reviews and adhere to their feedback. At times, a customer service company can even resort to upselling your products and services. Customer Support This is a sub-part of customer service where a customer support company usually indulges in short-term communication with customers regarding products and services. Upon outsourcing your customer support functions, a customer support company will adhere to your customers’ inquiries and guide them with your products and services. It can guide customers on any possible problem regarding a product or service with real-time troubleshooting to solve the issue. Customer support functions in real-time via emails, live chat and voice calls. Now, we will discuss why having good customer service as well as support is important for your business. Ensure Satisfaction Enhancing the overall experience of customers and also providing them with short-term support to solve their queries and guide them, both these functions happen to be key factors in maintaining customer satisfaction. Thus, to ensure that your customers value your business, you need strong customer service as well as support.

3. With customer satisfaction, you will develop strong relationships with your customers. By strengthening relationships, you will be able to enhance your customer base as your satisfied customers may even recommend your products or services to many more! Higher Expectations Expectations of modern customers have soared high. Now, just ensuring a positive experience doesn’t matter to them, but they need proactive assistance as well. For this, having a customer support company as an outsourcing partner is equally important for your business as pursuing an outsourcing partnership with a customer service company. Kutumbh Konnect: An Exceptional Customer Service and Support Company! With this, we are suggesting a specialised and efficient service provider for your business that will assure customer delight with its advanced technology- enabled expert customer service and support. Kutumbh Konnect reigns superior above all customer service and support providers with cloud telephony integrated with a customer relationship management (CRM) tool, multilingual 24*7 active support and predictive analytics technology. It offers pre-sales, post-sales and order management to ensure an overall customer experience. If you are a growing business, its cost- saving service package is what you should consider availing!