Best Advertising Agencies In Miami Value of Personalization—Do You?

1. June 16, 2017 Personalization has certainly transformed into one if the most important spheres in modern advertising and marketing. Some industry experts, along with in-the-know advertising agencies in Miami, are confident that personalization will become the key brand differentiator by 2020, overtaking the more popular strategies of the day, particularly price and product branding. The growing importance of personalization in advertising 1

2. It wasn’t that long ago when practically every business looking for a slice of the digital marketing pie sent their customers generic messages that are now more popularly known as ‘spam.’ There’s nothing inherently wrong with these generic messages—it’s just that they didn’t really connect, and the fact that marketers overused them only hurt their chances of being effective. When customers became bombarded with spam messages, eventually the market became oversaturated, and soon enough, consumers got frustrated and ignored these advertisements altogether. Forging a connection with customers Unlike spam, personalization forges a connection with customers and provides them with a unique buying experience. With personalization set to become the end-all-be-all of advertising, brands need to find a way to tailor the shopping experience across all their advertising channels. That said, tailoring the user experience at the individual level is a challenge, and so the first step toward personalized ads is best taken with the help of one of the best advertising agencies in Miami, Kukic Advertising. Understanding customers better through their personas A buyer persona is a representation of your target customer based on research and data you’ve gathered from dealing with them. Buyer personas are nothing new—advertisers and marketers have long depended on them to understand how to connect with potential customers. However, these early versions were often one-dimensional, and proved ineffective. But the idea was sound, and so the method only needed to evolve to serve its purpose. Delivering a timely and effective message Personalization is ultimately about delivering the right message to the right person on the right channel at the right time. A personalized message with content that’s relevant to the individual reading at the moment that a customer is looking for it is considered the most effective way to 2

3. convert a potential buyer into an actual paying customer. If you are looking for a way to harness personalization to your full advantage, Kukic Advertising can help. As one of the more established advertising agencies in Miami, Kukic Advertising has the knowledge and experience necessary to help you achieve your personalized advertising goals. About Kukic Advertising: Kukic Advertising is a full-service ad agency in Miami, Florida. Since opening our doors back in 1971, we have become one of the most respected advertising agencies in Miami and a true leader in the industry. Our team is known for delivering exceptional and creative solutions for all your marketing and advertising needs. Simply put, the extraordinary is the norm here at Kukic Advertising. As such, we have become a go-to agency for some of the biggest brand names in the country, such as Volvo, Volkswagen, and CBS. Sources: Personalized Marketing and the Future of Retail, SmartInsights.com How is Personalization Changing the Face of Marketing?, Marketo.com 3