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How does digital financial literacy empower women microentrepreneurs

In 2020-2021, the global female labor force participation rate stood at 52.4%, but in India, it was only 25.1%. Equal opportunities mean equal access to the digital revolution reshaping our economy. Yet, only 54% of women in India have a mobile phone they use themselves. Gender Gap Report 2021 reveals that just 30% use the internet, while 25% own a smartphone.

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How does digital financial literacy empower women microentrepreneurs

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  1. STUDY Impact of Access to Smartphones for Women in the Informal Sector Authors: Aneysha Roy, Vaishakhi Shah and Nandini Dey

  2. METHODOLOGY Under the Udyami program funded by USAID, 132 women, including grassroots leaders, cooperative members, and microentrepreneurs, were provided with smartphones With the purpose tosupport their development as grassroots micro-entrepreneurs and advocates for women in the informal economy. Data from 90 of these recipients were gathered through a telephonic survey.

  3. KEY FINDINGS Approximately 49% of women adopted digital payments, 30% of microentrepreneurs embraced Internet and social media for business purposes, while grassroots leaders utilized WhatsApp for community communication and sharing informative materials. These findings highlight the potential of efforts to narrow the digital divide and enhance equitable technology access, which can yield significant societal benefits.

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