Videography Guide for Beginners: Elements of Videography

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2. How do brands communicate? Easy- through stories. As a medium of storytelling, video is unparalleled. But what really goes into making a successful one? Well, let’s find out! This is your personal beginners guide to videography. Use it wisely! Tally-ho! www.koolstories.com

3. Videography Cinematography Filmmaking To shoot raw moving images on electronic media. Decide, plan and execute vision of screenwriter and filmmaker in production. Shooting video that tells story through visuals. Definition Record events as they happen. To bind each visual element adding value to the story. Shoot a film to convey a message. Intent Document everything on electronic media. Stir emotions into a film. Sets a movie tone. Focus www.koolstories.com

4. 1. Location- Type Video Shot The right shot can go a long way in defining what impact it has on the viewer. That is the magic & power of good photography. An interesting location will develop curiosity in viewers mind and will make mundane actions pleasing be it for a wedding, social film, photoshoot, or anything for the production angle. www.koolstories.com

5. 2. Dialogues- Type of Video Scene Few things you need to consider before going for dialogues in videography Keep voice overs to a minimum. Go for a direct dialogue. Say what you have to. Since theatre is the mother of modern-day perception, find a professional who writes like a playwright. www.koolstories.com

6. 3. Costume- Type of Video Shot What makes an actor relevant to the role is how well he adapts to his persona, his on-camera presence and his props, i.e. costumes. Plan out something vibrant, eye-catchy, and unconventional (bizarre sells) enough to fulfil your purpose and glue your audience to the screen. www.koolstories.com

7. 4. Action- Type of Story/Video Give the viewer something to think about, something that teases his emotions and of high entertainment value. As a videographer, you can accomplish this when your on-camera actions have enough jazz or oomph. www.koolstories.com

8. 5. Sound effect/music- Type of Mood Sometimes music does the trick. It is powerful enough to convey the sentiments in any scene. Just use the right background music, and effects to minimize heavy usage of words. www.koolstories.com

9. 6. Props- Mood & Statement of Video The right amount and types of props can make a world of difference. Try and adjust the contrasting props to enhance beauty of your production. There has to be meticulous planning and arrangement of thoughts presented in every shot, scene and display. Props aren't limited to objects on and around the actors. There is also careful planning in their placement, colour, etc. www.koolstories.com

10. 7. Characters- Strengthen Storytelling Characters magnetically pull a viewer towards it. More so, they successfully do the job of putting across the desired message. As a videographer, build an interesting character that ties all your efforts together. www.koolstories.com

11. Here is a checklist of the right tools you will need: •Camera •Tripod •Video lightning kit •Wireless ,shotgun, USB and clip-on lavalier mics. •Editing software •Memory card •Spare batteries •Light reflector •A range of lenses www.koolstories.com

12. Do you have any question? 6th floor, 2 Kingdom Street, Paddington, London, W2 6BD, England support@koolstories.com +44 (0) 7876 322 804 www.koolstories.com www.koolstories.com