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SALES PRESENTATION TRAINING kolaco.com
UNDERSTANDING YOUR "BIG FISH" PROSPECTS • EMPHASIZE THE IMPORTANCE OF RESEARCHING AND UNDERSTANDING THE SPECIFIC NEEDS AND EXPECTATIONS OF LARGER CLIENTS. • COVER TECHNIQUES FOR IDENTIFYING KEY DECISION-MAKERS AND THEIR PRIORITIES. • EXPLAIN HOW TO TAILOR YOUR SALES PRESENTATION TO ADDRESS THEIR UNIQUE CHALLENGES AND GOALS, ALIGNING WITH KOLACO'S "BUSINESS FIRST" MINDSET.
CRAFTING A COMPELLING NARRATIVE • FOCUS ON STORYTELLING AS A TOOL TO CONNECT WITH PROSPECTS ON AN EMOTIONAL LEVEL. • GUIDE THE SALES TEAM ON HOW TO DEVELOP A "STORY BANK" OF ANECDOTES TO USE IN VARIOUS SALES SITUATIONS. • SHOW THEM HOW TO STRUCTURE THEIR PRESENTATIONS WITH A CLEAR BEGINNING, MIDDLE, AND END, HIGHLIGHTING HOW YOUR PRODUCT OR SERVICE RESOLVES THEIR SPECIFIC ISSUES.
AVOIDING THE 5 DEAL-KILLING MISTAKES • BASED ON KOLACO'S BLOG CONTENT, DEDICATE A SECTION TO THE "5 BIG MISTAKES" THAT CAN RUIN DEALS WITH BIG PROSPECTS. • Elaborate on each mistake: not meeting expectations, mishandling crises, overextending resources, over-reliance on one client, and poor cash flow management. • Provide actionable strategies to avoid these pitfalls and maintain strong client relationships.
MASTERING THE ART OF NEGOTIATION • BUILD ON KOLACO'S ADVICE ABOUT NURTURING RELATIONSHIPS WITH BIG CLIENTS. • Discuss effective negotiation techniques, including understanding the client's perspective and finding mutually beneficial solutions. • Incorporate exercises like the "$2 game" to improve persuasion skills.
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