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The latest in contextual marketing, the Hybris Marketing platform provides businesses with a powerful marketing solution that effectively unifies customer data into a single, centralized hub, allowing companies to unleash and maximize the power of truly targeted, contextual marketing.

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what is the hybris marketing platform and what

What is the Hybris Marketing Platform and What are Its Uses in Contextual

Marketing?

The latest in contextual marketing, the Hybris Marketing platform provides businesses with a

powerful marketing solution that effectively unifies customer data into a single, centralized

hub, allowing companies to unleash and maximize the power of truly targeted, contextual

marketing. Hybris enables the collection and use of real-time and context-based data not only

about individual customers, but also anonymous visitors, thus allowing brands to deliver more

consistent, contextual, and relevant experiences through the customer journey, across various

marketing channels and devices. Today, more and more companies and marketers are

enhancing their existing marketing programs by adopting new approaches to contextual

marketing in the form of the Hybris platform.

Marketers have always been faced by real challenges in personalizing marketing messages.

Without real time and contextual understanding of customer needs, it is difficult and impossible

to bring them personalized service. For the longest time, organizations keep their consumer

data scattered across multiple disparate systems, which causes marketers to bombard people

with messages that are only slightly or not at all relevant to them.

Every internet search, browsing pattern, email opening, and site visit of a particular customer

tells what they are trying to achieve as well as their desires, intents, and needs at that particular

moment. A contextual marketing platform allows marketers to leverage these “intent signals”

and use them to bring individual customers exactly what they want when they want it. The

Hybris platform enables companies to transform mass communications into personalized one-

to-one messages that directly connect with what customers need not only in the form of the

right messages but also by reaching them through the right marketing channels.

With the Hybris Marketing platform, you can use contextual data to create and constantly

update a 360-degree profile, not only of your identified customers but also of your prospective

targets. This dynamic profile enables you to take a look at what customers have done in the

past and predict what they are likely to do in the future - all while meeting their needs at any

moment in time. The platform includes incredibly powerful targeting tools to help marketers

reach out to customers through highly personalized campaigns via their website, digital

displays, e-mail, push messaging to different mobile applications and enabled devices, and even

sales or service calls. Campaigns can, therefore, be triggered automatically by the very behavior

of each customer, in real time or created by marketers, ad hoc through the system.