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Hybris marketing integration allows businesses to gain deeper insight into consumer preferences and behaviors.

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how to drive smart customized consumer engagement

How to Drive Smart Customized Consumer Engagement

Using Hybris Marketing

Hybris marketing integration allows businesses to gain deeper insight into consumer preferences and

behaviors. According to studies, companies see significant increase in ROI after SAP Hybris Marketing

cloud deployment. This cloud-based CRM tool enables companies to engage with potential and existing

customers across different devices and channels and consolidate these insights into a convenient single-

view report that helps customer representatives to deliver relevant and hyper personalized messages

and, at the same time, optimize offers to ensure more effective marketing campaigns. Studies also

prove how Hybris Marketing integration enables an increased understanding of customers, which

ultimately leads to significant improvements in marketing end results.

Better understanding of customers enables more efficient engagement across all

touchpoints and channels. Through Hybris Marketing integration, you can combine

tracked data from both online and offline sources so as to develop deeper insights and

dynamic customer profiles that offer a 360-deree view of preferences and the things that

impact purchase behavior. This allows for a more contextual and customized consumer

experience, which in turn leads to increased conversions. SAP Hybris integration is an

excellent digital marketing platform that works perfectly with SAP Hybris Commerce and

SAP HANA and provides insightful behavioral marketing analysis that covers virtually all

necessary categories for marketing planning and target audience identification.

Hybris Marketing integration offers extensive benefits in areas like data management,

segmentation, campaigns, and analytics, allowing you to drive marketing efforts based on

visitor behavior, site performance, and ROI. With real-time data as well as self-service

analytics capabilities, businesses have the ability to respond to new and real-time

opportunities and empower the delivery of individual customer engagement to mass

audiences through the consolidation of customer information across different touchpoints.

With Hybris integration, it is easier to identify customer motivations and intent, discover

less obvious trends, as well as deliver contextual, timely, and relevant experiences to

customers throughout their customer journey.

Some of the key features of the SAP Hybris Marketing Cloud include:

Out of the box multi-channel and multi wave support for campaign success reports

across built-in channels ranging from SMS to personalized commerce, paid search,

sales leads, and more

Marketing executive dashboard, which provides real-time insights on marketing

performance

Enhanced analytics capabilities

User-friendly analytics applications including Lead Dashboard, Whitespace Analytics,

Behavior Insight, Sentiment Engagement, Marketing Calendar, and Customer

Journey Insight

Programable scoring systems to track and rate customer interactions; and

Automated trigger-based campaigns, among many others.