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<br>Search engine optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs) such as Google, Bing, or Yahoo. The goal of SEO is to increase organic (non-paid) traffic to a website by improving its relevance, authority, and user experience. SEO involves various techniques such as keyword research, on-page optimization, link building, content creation, and technical optimization. Effective SEO requires a deep understanding of how search engines work, what users are searching for, and the competitive lands
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