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MKT 421 NEW Course Material - uopmkt421dotcom

MKT 421 NEW is an online course which provides you to get best results.

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MKT 421 NEW Course Material - uopmkt421dotcom

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  1. MKT 421 NEW Course Material - mkt421dotcom

  2. MKT 421 NEW Course Material • 27 When new product ideas are chosen based on ratings and comments from customers, this process is called ______. • Reaction engineering • Idea engineering • Crowd sourcing • Creative resourcing • 28 Most firms in the business world set their prices using: • Demand-oriented price setting. • Federal price guidelines. • Cost-oriented price setting. • Supply and demand analysis. • Respond to the following questions: • Is the company successful in building loyal customer relationships across different groups? • Why or why not? • Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors. MKT 421 Final Exam Guide (New) MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New)

  3. MKT 421 NEW Course Material • Create a 6-slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that company's marketing mix: • Each of the four P's should be addressed on its own slide. • The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. • Write a 750- to 1000-word paper that does the following: • Summarizes your background and what makes you unique in a 1-paragraph elevator pitch • Identifies 3 to 4 companies you want to work for, and an explanation as to why MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (New) MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (New)

  4. MKT 421 NEW Course Material • Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company. • Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation. • Write a 2,800- to 3,500-word paper that includes the following: • An overview of the organization • A description of the product or service • A SWOT analysis of the organization and offering • A competitive analysis of the organization and offering using Porter's five competitive forces model MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) MKT 421 Week 3 Team Assignment Strategy and Positioning Paper

  5. MKT 421 NEW Course Material • Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: • A description of blue ocean strategy and its importance • A product or service that might be considered a blue ocean move and why • Write a 1,500- to 2,000- word paper that includes: • A detailed description of the features of your product or service including how it solves the needs of your target market • A description of how your marketing efforts will change with each phase in the product life cycle • The packaging you will use for your product or service and how it will add value MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (New) MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper

  6. MKT 421 NEW Course Material • This tutorial contains two sets of Paper Select an industry. • Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. • Prepare a 15- to 20-minute oral presentation accompanied by a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. • Format your paper and presentation consistent with APA guidelines. MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) MKT 421 Week 5 Team Assignment Final Marketing Plan

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