HIDDEN BENEFITS OF ADOPTING A VEGAN SELF-CARE ROUTINE_

1. HIDDEN BENEFITS OF ADOPTING A VEGAN SELF-CARE ROUTINE Veganism as a lifestyle choice has seen immense growth in recent times. Even though the term was coined back in 1944, it is now taking centre stage. From celebrities to politicians, everyone seems to be hopping on this bandwagon. There’s still a lot more to veganism that most people aren’t aware of. Being vegan is no longer a term used exclusively in a dietary context. It's also about the simple cruelty-free choices you make to live a life which includes the choices you make as a consumer. Although consuming a plant-based diet is the foundation of veganism, avoiding animal products in every aspect of life is the ultimate goal. Be it a new vegan or a prospective one, with so many lifestyle changes to adopt, transitioning to a vegan or more sustainable lifestyle can feel overwhelming. Aside from changing your diet, shopping for vegan self-care products is a great place to start. You'd be surprised to learn how rampant the use of animal-based ingredients is in the products we use in our day-to-day life. From bath essentials to furniture, and cosmetics to clothing, there are many industries that rely on the exploitation of animals for sourcing raw ingredients and testing the efficacy of their products. The environmental impact these cruel practices have is itself shocking. However, with growing awareness, brands are now taking the vegan, cruelty-free route.

2. Benefits of switching to Vegan self-care • On the occasion of World Vegan Day, we bring you these amazing benefits of adopting a vegan self-care routine that will convince you why it's worth making the switch. • 1. Kinder to your skin • Our skin is the largest organ of our body and absorbs up to 60% of the products we apply to it. The human body knows how to process natural ingredients better and is accustomed to metabolizing plant-based products faster. Vegan essentials like our Squalane oil help restore, balance, and strengthen the body’s cells by combating free radicals and have high efficacy. On the other hand, when you apply products that are laced with chemicals, toxins and synthetic additives to your skin, you are also exposing your entire body to the harsh effects these can have not just on your skin, but also on other organs.

3. Rich in vitamins and antioxidants • Vegan skincare formulations use ingredients in their natural form which retains their natural properties. The abundance of antioxidants, minerals and natural oils in these plant-based actives support the skin microbiome, promote balanced moisture, and improve skin health. With 92.57% ingredients of natural origin, our Hydrating + Brightening Face Cream has been formulated with high-end emollients like Squalane, Argan oil, and Shea butter that replenish the skin's natural hydration levels keeping it soft and radiant. While plant-based hyaluronic acid gives a firming and intense hydration effect, plant-based AHAs work their magic and exfoliate the top layer of the skin, further enhancing the complexion.

4. Boon for sensitive skin • Sensitive skin is more prone to getting aggravated by harsh chemicals. Bath, body and skin care products that are laced with these chemicals can do more harm than good and can cause severe skin issues in the long run. For example, the most common ingredient in bathing products is sodium lauryl sulfate (SLS). While it often does a good job of foaming up and cleansing the skin, a high concentration of SLS can lead to irritation and aggravate skin issues. Our Sulphate-free range of shower gels is made with plant-based surfactant and a powerful blend of 100% natural extracts. Its formulation is pH-balanced and provides long-lasting hydration. Our Sulphate-free shower gels are also Silicone-free, Paraben-free, Cocamide DEA free and Pthalate-free. 

5. They work wonders for your health • Your skin absorbs everything that you apply to it with pathways like intracellular and transcellular mechanisms. Skin care products laced with chemicals get absorbed by the bloodstream too and can cause damage over time. Thankfully, vegan skin care products like our Golden Jojoba Oil extracted directly from the pressing of Jojoba seeds, are made using natural, plant-based materials that are free of such chemicals. Scientists often refer to our skin as the window into the body. The quality of our skin can be a reflection of how our internal organs are feeling. Making the switch to products that only use natural ingredients can help you look and feel better from the inside out.

6. Helps you Save Countless Lives • Imagine innocent animals in labs trapped in tiny cages throughout their lifespan, and the only emotion they experience is fear. These living beings are then euthanized and discarded in landfills when they are no longer needed. The most rewarding aspect of making the switch to vegan self-care products is that you end up saving hundreds of animal lives by yourself. You aren’t contributing to the industry that rears these animals for their by-products and isn’t torturing them by testing harmful formulations on them. You might find it hard to believe but it is possible to save millions of animals annually from a gruesome fate if the majority of consumers switch to cruelty-free products.

7. Thank You