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According to Kimberly Jean Fricke SEO is always changing and what worked last year, is no longer working. As a result, if you want your small business to stay on top of the search engine results page, then you need to keep up with the strategies that are actually working. So, in this article, we will be looking at a couple of local SEO tips for small-businesses in michigan that will ensure you keep getting organic traffic, year after year.
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A Few Michigan Local SEO Tips for Small Businesses by Kimberly Jean Fricke According to Kimberly Jean Fricke SEO is always changing and what worked last year, is no longer working. As a result, if you want your small business to stay on top of the search engine results page, then you need to keep up with the strategies that are actually working. So, in this article, we will be looking at a couple of local SEO tips for small-businesses that will ensure you keep getting organic traffic, year after year. First of all, you need to choose your targeted keywords carefully. According to Kimberly Jean Fricke many people make the mistake of targeting keywords that are too difficult to rank, will take a large budget to rank or have too much competition. Therefore, you need to make sure you choose keywords that have low to moderate competition and ones that you can rank within a couple of months to a year. It is also important that you choose keywords that bring in traffic that is motivated to buy. The last thing you want is traffic that only wants to get free information and then leave. This is especially true for small business websites. So, for example, if you have a small business that sells pet supplies in Orange County, then you need to target keywords such as "buy dog beds in orange county" etc. Next, another tip is that you need to make sure that your site loads as quickly as possible. Page load speed is a critical ranking factor and if you have a slow website, then you won't get ranked. You should also make sure that your website is not only mobile friendly but also optimized for mobile. According to Kimberly Jean Fricke the majority of people on the internet are surfing on their phones. As a result, you should pay attention more to how your website looks on a phone as oppose to a desktop. Google has also switched to mobile first indexing which means that the mobile version of your site is indexed first before the desktop version. Thirdly, you need to pay attention to the type of backlinks that you build. It is important that you avoid building black hat backlinks since these will get your website penalized at some point. According to Kimberly Jean Fricke this means you should not build PBN links and you shouldn't hire SEO agencies that use PBN links either. Of course, PBNs do work, however, they are very risky and for a small business, it's simply not worth the risk. Instead, you should get white hat backlinks such as guest posts. Even though guest posting takes a lot of effort, it is a much better strategy that will have positive long term results. Lastly, you should always keep track of the backlinks on your site through backlink checkers such as Ahrefs. This is important to identify any spammy links and then remove them so they don't affect your website. In closing, we have just covered a couple of local SEO tips for small-businesses that will definitely help you to get ranked and stay ranked. So, be sure to put them into action and you will get more traffic to your website in no time.