5 Real-World Examples of Unified Commerce in Action

1. 5 Real-World Examples of Unified Commerce in Action Companies need to provide seamless shopping experiences across various channels in the current rapid retail environment. Unified Commerce combines all sales channels, inventory, customer information, and order management under one platform, providing consistency and efficiency. Numerous top retailers have effectively deployed Unified Commerce to drive customer experiences and streamline operations. Below are 5 real-life examples of unified commerce in action. 1. Nike – A True Omni-channel Experience Nike has been able to adopt unified commerce by connecting its physical stores, e-commerce platform, and mobile app. Using its Nike app, consumers can verify

2. product availability at local stores, place items on hold for in-store pickup, and get a customized shopping experience. Its digital platform supports effortless order fulfillment through home delivery, store pickup, or curbside pickup. Nike's capacity to bring customer data on all platforms into alignment increases personalization and engagement, driving sales and brand loyalty. Nike also uses AI-driven recommendations based on customer interests, making the shopping experience more customized and interactive. 2. Starbucks – A Common Loyalty Program Starbucks has transformed the customer experience using its mobile app and rewards scheme. Customers can order in advance, pay, and earn rewards regardless of whether they shop in a store, at a drive-thru, or through delivery services. The app is perfectly integrated with the company's point-of-sale system so that rewards and payments are reflected in real time. This integrated model allows Starbucks to increase customer convenience, simplify order processing, and boost engagement. Additionally, its personalization via AI recommends personalized beverage suggestions, which increase customer satisfaction and drive repeat purchases. 3. Walmart – Linked Inventory and Fulfillment Walmart has deployed an advanced unified commerce approach by integrating its online and offline businesses. The inventory system of the retailer is totally integrated, enabling customers to verify the availability of merchandise at nearby stores and select from several fulfillment alternatives, such as same-day shipping, store pickup, and home delivery. Walmart's in-store employees utilize mobile devices to serve customers, take orders, and control inventory levels effectively. This end-to-end integration enhances inventory accuracy, minimizes stockouts, and increases customer satisfaction. Walmart also employs predictive analytics to predict demand and optimize inventory replenishment so that products are always available when and where customers want them. 4. Sephora – Personalized and Connected Shopping Sephora has utilized unified commerce to build an engaged and personalized beauty shopping experience. The Sephora app integrates customer information, buying history, and preferences across channels. Customers are able to use the app

3. to scan products within the store, read reviews, and get customized recommendations. Sephora's Beauty Insider loyalty program also ensures that rewards, offers, and promotions are consistently activated across online and offline transactions. This integration enables Sephora to provide a very personalized and interactive shopping experience. Sephora's virtual try-on technology, powered by AI, also enables customers to visualize makeup products on themselves before they buy, closing the gap between online and offline shopping. 5. IKEA – Seamless Omni-channel Integration IKEA has been able to integrate online and offline experiences to provide a seamless shopping experience. Shoppers can use the IKEA app to view products, see what's available in stores near them, and even organize store trips with virtual shopping lists. There is a "Click and Collect" option available too, where customers can shop online and collect their order at the designated store. Additionally, IKEA's augmented reality (AR) technology enables customers to visualize furniture in their homes before making a purchase, bridging the gap between digital and physical shopping. IKEA has also streamlined its supply chain management through automation, ensuring faster deliveries and efficient warehouse operations, further enhancing customer satisfaction. Conclusion The achievements of brands such as Nike, Starbucks, Walmart, Sephora, and IKEA demonstrate the strength of unified commerce in building seamless, efficient, and customer-focused retail experiences. By bringing together inventory, customer information, and various sales channels, retailers can increase convenience, boost engagement, and maximize operations. Companies that invest in unified commerce not only enhance operational efficiency but also gain a competitive advantage by providing personalized, frictionless shopping experiences. Unified Commerce solutions from ETP Group enable companies to streamline their operations and provide better customer experiences, guaranteeing long-term business success in today's competitive retail landscape.