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Trends represent popular techniques for good reason, but make sure it’s best for your users. For example, an e-commerce site certainly wouldn’t do well as a single-page infinite scrolling site.
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The hamburger menu While some criticize this pattern’s use, there’s no doubt that it’s widespread use makes the function easily recognizable for users.
Placing all your important elements above the fold is now a well-known myth. Furthermore, almost everyone is accustomed to long scrolls thanks to mobile devices. The technique works especially well for sites that want to lure users through storytelling, and you can still mimic a multi-page site by breaking the scroll into clear sections. Long scroll
Pioneered by Pinterest, cards are everywhere on the web because they present information in bite-sized chunks perfect for scanning. Each card represents one unified concept. Card Layouts
Hero Images Since vision is the strongest human sense, HD hero images are one of the fastest ways to grab a user’s attention. Thanks to advances in bandwidth and data compression, users won’t suffer from slow load times either. One common layout you’ll find is a hero image above the scroll, followed by either zig-zagging sections or a cards-based arrangement.
