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New Product Development Plan

A New Product Development (NPD) Plan is a structured process that guides a business in creating and launching a new product. It begins with idea generation, where innovative concepts are gathered from various sources such as market research, customer feedback, or competitor analysis. These ideas are then screened to identify the most feasible ones. Once selected, the product concept is developed and tested with potential customers to assess its appeal. A business analysis is conducted to evaluate the product's market potential, cost, and profitability. If viable, the product moves to the devel

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New Product Development Plan

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