What Your Mother, Your Marketing Prof, and Your Boss NEVER Told You About...Co-Publishing

1. What Your Mother, Your Marketing PROF, and Your Boss Never Told You About... Co-Publishing @KenHerron

2. Okay, so what the heck is co-publishing?

4. Nope!

5. Nope! Nope!

6. Nope! Yes! Nope!

7. co-publishing is reusing your marketing content

8. Where?

9. Hint, hint...

10. Why do you care?

12. co-publishing Maximizes the ROI of your content marketing investment

13. How do you do it?

14. “Socialize” your content... so that it can be effectively shared on each of your different social networks

15. Said differently... Each social network has it’s Own format (Twitter = 140 characters, YOUTube = Videos) AND its own style put your content into the format and style for each social network

16. Examples

17. “Original” Blog Content http://mobilegroove.com/category/dearken

18. “radio-ized” aka “Podcast-ized” Content http://toginet.com/ podcasts/ thelinkedinladyshow/ TheLinkedinLadyShowLI VE_2012-02-29.mp3? type=podpage

19. “Presentation-ized” Content This presentation!! http://www.slideshare.net/KenHerron/copublishing

20. “Photo-ized” Content http://flickr.com/photos/kenzpix http://pinterest.com/kenherron/co-publishing

21. “VIDEO-ized” Content http://youtube.com/kenherronmarketing

22. “Twitter-ized” Content http://twitter.com/KenHerron

23. recap

24. Co-Publishing maximizes the ROI of the marketing content you create by increasing your audience, directly and through SEO!

25. Thank you

26. social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user- generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking @KenHerron

27. So... What are you waiting for?! Go! Co-Publish!