The Van Den BergWine Bar & Restaurant: Strategic Plan By: Karissa Carpenter, Kate Retherford, Michael Hooper, & Vanessa van den Berg
Vision Our vision for The Van Den BergWine Bar & Restaurant is to provide an individually unique dining experience that embraces an organic and sustainable business practice.
Friendly and relaxed environment Generous portions Exciting social atmosphere Stimulating to senses Our Value Proposition • Organic and sustainable • Customer satisfaction
The Marketing Concept Target Market
Competitive Advantage • Niche • Non-repetitive social atmosphere • Local • Organic • Sustainable • Specialties • Local wines • Regional produce
Ownership Model • Limited partnership • A business organization with general partners, who manage the business and assume legal debts and obligations, and limited partners, who are liable only to the extent of their investments. Limited partners also enjoy rights to the partnership's cash flow, but are not liable for company obligations. • Small Business Loans
Organization of the business • Hours (include food preparation) • Wine Bar: 6:00-11:30 PM (hours subject to change) • Restaurant: Seating guests between 4:00 and 10:00 • Staffing • 1 waiter per 5-7 tables, tables being 2-4 people • Kitchen Staff