The institutional science news site. Delivery of feature stories ... newspaper science sections/reporters (Most recent casualty: Dallas Morning News)
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AlaskaWriter LLC &Alaska Science Outreach
How will your site stand out?
• Delivery of feature stories• Multiple entry points • Multimedia gallery• Specialized tools
• Individuals or collaborations• FAQ for public • Provides 24-hour access • Primarily static info, but can also be responsive
• Journal entries or similar• Uses trip as excuse to introduce context • Often aimed at K-12 (but adults like them too!)
• Noninstitutional portal site - to help people find all those other sites• A resource for science teams• Science through storytelling• Interactive features/Q&A
Link to coral site
“The site came from my personal frustration trying to engage. I would always find myself arguing about the same things. It was like playing Whack-a-Mole.”
NYT.com (New York Times) average daily page views: 1.6 million.How broad an impact?
Thanks to:Jane Ellen Stevens, Multimedia journalist
Teaching Fellow, UC Berkeley Graduate School of Journalism
Know your goals
Know your audience“Broader Impact” outreach: The focused approach
• $5,000 dedicated funding
• grad student with photography interest/ability• newsworthy and visually interesting fieldwork coming up…
They are found in the following places:
Know your goals
Know your audience
Assess all resources“Broader Impact” outreach: The focused approach
• Partnerships • Related print/traditional media products (syndicated column, adventure stories book)• Guest bloggers (or submit a story now)• Al-aska-a-Scientist spin-off publications• Video/record interviews with scientists passing through Anchorage - use on site and in museum displays