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Certificate in Ecotourism with Sligo IT 70 Graduates .Certified Fetac. ... Greenbox Ecotourism Label practical 8 days to fill application. ...

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conserves the environment

Sustainable Tourism

minimises adverse impacts


Green Box Developing an Ecotourism Destination in 3 ways .

  • 1. Product Development -Grant Incentives –with Environmental Standards/Training as Condition .
  • 2.Network of Businesses 120 –who benefit from

shared training/Networking / advocacy role.

  • 3. Marketing and Branding a rural product of high International standards .
  • Design for the end user – owner manager –who will be implementing the project.
  • Listen to them when designing suitable Times/venues. Use Language that is understood.
  • Pick Trainers from the real world –who have done things not trained about how to !
  • Do not always listen to funders!
  • Do not wait for Policies to emerge- help shape them.
  • Certification does not always matter to end user .
training delivered 2004 2008
Training Delivered 2004-2008
  • Certificate in Ecotourism with Sligo IT – 70 Graduates .Certified Fetac .
  • Eu Flower Training /Sustainability for Business.
  • Leave no Trace – train the trainer .
  • Greenbox Ecotourism Label – practical 8 days to fill application .( Fetac Certified )
  • Business Training – web/pr /finance / Guiding /sustainable landscaping/Digital photography for web .
  • Peace and reconcilation .

Certification & Standards

  • What are the strengths of the Flower
  • Strong on renewable /energy efficiency 11% Cheaper Commercial Rates for our members
  • Strong on biodiversity
  • Flexible for different accommodation types
  • Strong on record keeping/actual cost savings
  • Sits reasonably well with other quality ratings
  • Good focus on involving guests
  • Involves staff
The Basic Rules of a Certified Ecotourism Product
  • Has to be delivered in an environmentally friendly way (waste, green purchasing, avoiding environmental impacts
  • It has to be based in nature and allow visitors to have a personal experience of nature
  • Has to involve some kind of education/interpretation (of nature)
  • The product has to include a bit about local heritage and culture
  • The product has to be marketed responsibly
  • The promoter has to contribute to conservation
  • The promoter has to show that they are benefiting the local Greenbox community

Types Ecotourism Experiences

  • Eco retreat at Yoga Centre
  • Orchard Acre Farm –willow weaving
  • Wilderness Therapy
  • Film making, photography Course on Environment
  • Walking & Relaxing
  • Canoe& Bike Trails
a sampling of eco labels around the world
A sampling of eco-labels around the world




Where is Irelands eco label..

Nordic Swan


“Green” standards for accommodation providers

Method of managing your use of energy, waste, water

European Environmental Management System (EMS)- The EU Flower

A structured approach to reducing the Carbon Footprint of your business

how greenbox got 24 eu flower eco labels
How Greenbox got 24 EU FlowerEco Labels
  • Best practice/Case studies/Good advice /supply advice for all supplies
  • Quality Mentors Managed by very dedicated

Staff member of Greenbox

  • Familiarisation trips/ pre audit inspection .
  • Sharing what works well and what isn't working!
  • A dedicated group of accommodation providers
  • Many of which carried out these practices before training

Training & Mentoring

Delivery to Small Businesses

Listen to their needs deliver training at right level/time/venue.

4 mentors employed to deliver the Emu Flower Eco label

(Technical Environmental advise)

Key qualities Skills Mentors – Experience of Audits/ Advice

/ Business Start ups/

Clear Communication Skills / Motivation experience

Unbeaucratic /User Friendly/Hands on training.

Tourism Marketing for many members first time involved with

tour operators/journalist /

Packaging Training.

Attending Consumer/trade

keeping it simple
Keeping it simple
  • Complicated schemes can be simple & accessible if worked in the right way
  • Our aim is to ensure that tangible benefits are actually delivered on the ground
  • Finding the simplest route to achieving certification for your business is a priority
  • Development of useful products can really help
  • e.g. Info books for guests, training manuals for staff, Record keeping systems.
network based training
Network based training
  • Learning together-sticking together
  • New contacts and friendships
  • Keeping training informal and fun
  • Improving image and exposure for your business
  • Developing capability
  • Creating a pool of intellectual capital within the group
  • Mutual support and collaboration
  • Encouraging best practice
  • Creating confidence
  • New business opportunities
  • Flow of ideas

The future

  • Progress from all national levels
  • Failte Ireland – Environmental action plan/Unit .Recognition of standards.
  • Tourism Ireland
  • NITB .
  • Govt Climate Change Campaign across each dept .
  • Sligo IT – New degree EcoTourism
  • Certificate in Green Event Management

National funded network with Blue Book members 45 Hotels

8 started EU Flower.

Looking Online Training resources

Further development

Of resources and working with other

Tourism groups

-Bed Breakfast / Vintners /Self Catering.