Racing is the #1 spectator sport in the world; NASCAR continues to grow in popularity ... Race your car in store Against your friends or challenge against ...
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American Hot Rod Racer, LLC
Experiential Retailing is a mega-trend driven by Consumer demands
We target a large, currently un-served market that exists within Toy Cars, a $2 billion segment
American Hot Rod Racer is capitalizing on this trend by creating an emotionally charged in-store experience where customer create their own car and then race it in the store.
Our first store opened June 2007 has proven the customer value proposition
The US market can support 100’s of stores
Our Goal is to become the category killer in the Toy Car market as the dominant brand in the emerging Build & Race Cars Segment
Currently we are raising $2.5 million to develop our proprietary product line, refine the experience and open additional stores
Investment returns are targeted at typical early stage returns
Many potential buyers exist – other retailers, toy manufacturers and racing related businesses
Mass Personalization – make it mine
Emotional Experiences – they want an experience not just another product
Looking for Real Life experiences as alternatives to on-line/virtual world
Familyexperiences, especially ones that Dad enjoys with the kids
Toy Car Segment
Building and racing cars is a huge opportunity for Experiential Retailing
Our store transports kids to an exciting, energetic world of cars and racing
By creating a highly personalized and emotional experience American Hot Rod Racer intends to become THE PLACE to buy toy cars
The combination of revenue sources support our underlying business model
Our Goal become the Category Killer for Remote Control Toy Cars
Store Unit Economics
Store Growth Roll-out Plan
Revenue Projections (in $ millions)
Case $.20 $1.4 $4.7 $10.9 $20.3 $32.4
Target $.20 $1.8 $5.8 $13.6 $25.7 $41.2
From the funds raised 40% will be used to enhance the proprietary product and the store experience and 60% will drive revenue growth thru new stores openings
Planned Use of Proceeds
(based on $2.5M raised)
Funding Key Initiatives
(based on $2.5M raised)
Join our Race Team as we speed towards Victory Lane !
American Hot Rod Racer
Founder / CEO