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Things to Avoid - PowerPoint PPT Presentation

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Things to Avoid

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    FDAs Web 2.0 / Social Media Efforts July 16, 2009 Sanjay J. Koyani Director, Web Communications, U.S. Food and Drug Administration sanjay.koyani@fda.gov

    Slide 2:Things to Avoid

    Slide 3:Things to Strive for

    (http://targetpopulation.wordpress.com/2009/03/02/feds-use-social-media-for-peanut-recall-outreach/) Federal health officials seem to be using every conceivable technology to reach different audiencesconsumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it. IMPACT

    Public feedback on FDA Twitter Recall: Invaluable resource! I think the frequency is great. Provides near real time info for us out in the field doing compliance surveys on recalls. Keep up the good work

    Slide 4:Twitter: FDArecalls

    9941 Followers 9941 Followers

    19.5 Million page views, placement on over 20,000 sites

    Slide 5:Widgets

    Slide 6:YouTube

    Slide 7:Blogs

    Slide 8:Webinar for Bloggers

    Slide 9:Leveraging Partnerships

    http://m.cdc.gov/ US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http://www.fda.gov/salmonella or CDC: 800-232-4636. More:http://m.cdc.gov E-Cards

    Slide 10:Early Lessons Learned

    Page ? 10 "The future has arrived, it's just not evenly distributed yet." - William Gibson, Author Start Somewhere: Evolution vs. Revolution Start Just Listening Start Low-Risk, High-Impact

    Slide 11:Early Lessons Learned

    Page ? 11 Dont Recreate the Wheel Listen to The Wisdom of Crowds Usability Test to Evaluate Goodness