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Strategic prospective in rural tourism. 3 rd European Congress on Rural Tourism September 27 th and 28 th , 2007 Eger , HUNGARY. Strategic prospective in rural tourism. I – Context II – Results of the European University on Rural Tourism

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strategic prospective in rural tourism

Strategic prospective in rural tourism

3rd European Congress on Rural Tourism

September 27th and 28th, 2007

Eger , HUNGARY

strategic prospective in rural tourism2
Strategic prospective in rural tourism

I – Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holiday cottage and guest houses" study

3rd European Congress on Rural Tourism, Eger, HUNGARY

slide3
Why ?

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Neither forecast, nor prediction, but… Prospective
  • Think about the future… to act in the present
  • Few thought and few studies
  • To promote a "strategic stakeholder"

3rd European Congress on Rural Tourism, Eger, HUNGARY

slide4
How ?

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • The European University on Rural Tourism organised by SOURCE, in La Bourboule (Auvergne, September 2006)
  • Debates and collective production
  • Book "Tourism in rural areas : scripts for the future"
  • Seven fields for investigation

3rd European Congress on Rural Tourism, Eger, HUNGARY

set of problems
Set of problems

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

In a context of globalisation :

  • Which tourism models ?
  • Which customers, which users ?
  • Which organisations ?
  • Which destinations ?
  • Which policy ?

3rd European Congress on Rural Tourism, Eger, HUNGARY

the method

PROSPECTIVE

+

STRONG TRENDS

DEFINITE

CHOICES

MAIN

UNCERTAINTIES

IMPORTANCE

STAKES

CHALLENGES

STRATEGICLEVERS

STRATEGY

_

_

+

COMMAND

The method

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

3rd European Congress on Rural Tourism, Eger, HUNGARY

strong trends
Strong trends

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Senior tourism
      • Cultural mediation
  • The bursting of expectations
      • "first-rate"
  • Short holidays
      • Low season tourism
  • The internet
      • Spreading the information
  • Climate change

3rd European Congress on Rural Tourism, Eger, HUNGARY

main uncertainties
Main uncertainties

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Leaving or staying at home ?
  • Changes and clashes in rural areas
  • Terrorist risk
  • Rules and public assistance

3rd European Congress on Rural Tourism, Eger, HUNGARY

definite choices and strategic levers
Definite choices and strategic levers

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Regulation bound and no choice
  • Quality in rural tourism
  • Reorganizing the territory
  • Stakeholders’ training
  • Innovation

3rd European Congress on Rural Tourism, Eger, HUNGARY

stakes under strain
Stakes under strain

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • "First-rate" product and/but standardization
  • Local governance and/but private interest
  • Professionalisation and/but public assistance
  • Permanence and/but change in of rurality rural areas

3rd European Congress on Rural Tourism, Eger, HUNGARY

evolutions of the rural tourist accommodation
Evolutions of the rural tourist accommodation

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

Self-catering holiday cottage and guest houses

in the Massif central

3rd European Congress on Rural Tourism, Eger, HUNGARY

strong trends and weak signals
Strong trends and weak signals

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Strong trends…
    • Demand
    • Competition
    • Public assistance
  • Weak signals…
    • Products
    • Stakeholders

3rd European Congress on Rural Tourism, Eger, HUNGARY

main uncertainties13
Main uncertainties

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • The future of rural area
  • The effects of competition
  • Stakeholders and their organisations
  • Public assistance

3rd European Congress on Rural Tourism, Eger, HUNGARY

stakes and strategies
Stakes and strategies

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Supply quality and innovation
  • Organisation of the territory in network
  • Professionalisation

3rd European Congress on Rural Tourism, Eger, HUNGARY

some scripts for the next 10 years
Some scripts for the next 10 years

Framework

I - Context

II – Results of the European University on Rural Tourism

III – Results of the "self-catering holyday cottage and guest houses" study

  • Luxurious tourism in rural area
  • Decreasing of rural tourism
  • Typical tourism in rural area
  • Rural tourism in network

3rd European Congress on Rural Tourism, Eger, HUNGARY

strategic prospective in rural tourism16
Strategic prospective in rural tourism

Thanks for your attention

3rd European Congress on Rural Tourism, Eger, HUNGARY