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People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Va

People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Vandor, Web Manager Life Cycle of a Website* * Credit: Consumer Building Launch a new site Create a richer site that encourages audience to act

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People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Va

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  1. People, Process, PoliticsA Distributed Modelfor Web Site ManagementNovember 7, 2005HigherEdWeb Dev ConferenceAnn Vandor, Web Manager

  2. Life Cycle of a Website* * Credit: Consumer Building • Launch a new site • Create a richer site that encourages audience to act • Recreate a web presence with a customer-centric design that drives results Landor Branding Templates Colors Fonts Learn More Recruit Inquire Visit UWBS Give Portals Searchable Data Self-service E-commerce CMS/OKI/SRM Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  3. Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  4. Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  5. Old Model – Scattered • Site lacked cohesion • Multiple servers = no global functions • Non-conformance with brand • Many sub-sites cobbled together • Web management splintered • Web Designer (Communications Dept.) • Webmaster (IT Dept.) • Staff across school with uneven Web expertise • Authority unclear Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  6. Getting Started • Catalysts for change • Outgoing dean • Web audit • Recruiting & marketing needs • New IT Director & organizational changes • Building Credibility & Momentum • Consolidated sites on single server enabled global search, Suggestion Box and other features • Stakeholder buy-in on site modification • Increasing engagement of programs & departments Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  7. Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  8. New Model – Distributed Success for the UW Business School Web site requires: • People who are empowered • Process to move things forward • Politics in support of common goals Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  9. People • Web Editors across school representing all stakeholder groups • IT Web Team • IT Director • Web Manager • Web Designer • Web Developer • Marketing & Communications contribute content & branding Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  10. What’s a Web Editor to do? • Attend monthly Web Editors’ Forums • Complete basic training • Use Dreamweaver and other approved tools to maintain and post Web pages in compliance with the Web Style Guide, and in timely fashion • Create e-newsletters as requested by department/program • Design solutions for bugs reported through Suggestion Box Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  11. Process • Standards • CSS & templates • Dreamweaver • Visual style guide and policy guide (tbd) • Tools & resources for Web Editors • Until CMS... “wireframes” & image database • Monthly workshops • Monthly forum with showcasing • Crib sheets • Online tutorials Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  12. Content “Wireframe” Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  13. Credit: Drew Senunas Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  14. Politics • Authority • Establish governance • Educate decision-makers • Align Web site with strategic plan or goals • Delegate authority from the top • Accountability • Team roles & responsibilities • Job descriptions • Clear reporting structure Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  15. Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  16. Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

  17. Next Steps • Activate governance structure to prioritize 05-06 Web projects • Solidify team & build alliances • Create credentialing for Web Editors • Re-write selected staff job descriptions to include Web Editor duties • Set stage for a redesign Ann Vandor, Web Manager, UW Business School avandor@u.washington.edu © UW Business School, University of Washington 2002

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