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People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Va

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People, Process, Politics A Distributed Model for Web Site Management November 7, 2005 HigherEdWeb Dev Conference Ann Vandor, Web Manager Life Cycle of a Website* * Credit: Consumer Building Launch a new site Create a richer site that encourages audience to act

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People, Process, PoliticsA Distributed Modelfor Web Site ManagementNovember 7, 2005HigherEdWeb Dev ConferenceAnn Vandor, Web Manager

life cycle of a website
Life Cycle of a Website*

* Credit: Consumer Building

  • Launch a new site
  • Create a richer site that encourages audience to act
  • Recreate a web presence with a customer-centric design that drives results

Landor Branding

Templates

Colors

Fonts

Learn More

Recruit

Inquire

Visit UWBS

Give

Portals

Searchable Data

Self-service

E-commerce

CMS/OKI/SRM

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

slide3
Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

slide4
Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

old model scattered
Old Model – Scattered
  • Site lacked cohesion
    • Multiple servers = no global functions
    • Non-conformance with brand
    • Many sub-sites cobbled together
  • Web management splintered
    • Web Designer (Communications Dept.)
    • Webmaster (IT Dept.)
    • Staff across school with uneven Web expertise
  • Authority unclear

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

getting started
Getting Started
  • Catalysts for change
    • Outgoing dean
    • Web audit
    • Recruiting & marketing needs
    • New IT Director & organizational changes
  • Building Credibility & Momentum
    • Consolidated sites on single server enabled global search, Suggestion Box and other features
    • Stakeholder buy-in on site modification
    • Increasing engagement of programs & departments

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

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Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

new model distributed
New Model – Distributed

Success for the UW Business School Web site requires:

  • People who are empowered
  • Process to move things forward
  • Politics in support of common goals

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

people
People
  • Web Editors across school representing all stakeholder groups
  • IT Web Team
    • IT Director
    • Web Manager
    • Web Designer
    • Web Developer
  • Marketing & Communications contribute content & branding

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

what s a web editor to do
What’s a Web Editor to do?
  • Attend monthly Web Editors’ Forums
  • Complete basic training
  • Use Dreamweaver and other approved tools to maintain and post Web pages in compliance with the Web Style Guide, and in timely fashion
  • Create e-newsletters as requested by department/program
  • Design solutions for bugs reported through Suggestion Box

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

process
Process
  • Standards
    • CSS & templates
    • Dreamweaver
    • Visual style guide and policy guide (tbd)
  • Tools & resources for Web Editors
    • Until CMS... “wireframes” & image database
    • Monthly workshops
    • Monthly forum with showcasing
    • Crib sheets
    • Online tutorials

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

content wireframe
Content “Wireframe”

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

slide13
Credit: Drew Senunas

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

politics
Politics
  • Authority
    • Establish governance
    • Educate decision-makers
    • Align Web site with strategic plan or goals
    • Delegate authority from the top
  • Accountability
    • Team roles & responsibilities
    • Job descriptions
    • Clear reporting structure

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

slide15
Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

slide16
Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

next steps
Next Steps
  • Activate governance structure to prioritize 05-06 Web projects
  • Solidify team & build alliances
  • Create credentialing for Web Editors
  • Re-write selected staff job descriptions to include Web Editor duties
  • Set stage for a redesign

Ann Vandor, Web Manager, UW Business School [email protected]

© UW Business School, University of Washington 2002

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