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Montana’s International Tourism Program JAPANESE MARKET. Mako Sakaguchi State of Montana Japan Trade Office. Market Situation. Japanese Population 126 million Travel Abroad (2005) 17.4 million Traveling to U.S. (2005) 3.8 million. Japanese Market in U.S.

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Montana’s International Tourism Program JAPANESE MARKET


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    1. Montana’s International Tourism ProgramJAPANESE MARKET Mako Sakaguchi State of Montana Japan Trade Office

    2. Market Situation • Japanese Population 126 million • Travel Abroad (2005) 17.4 million • Traveling to U.S. (2005) 3.8 million

    3. Japanese Market in U.S.

    4. Forecast of International Travel Estimates in Thousands p= projected Source: U.S. Office of Travel & Tourism Industry “Inbound Overview”

    5. Market History Source: U.S. Office of Travel & Tourism Industry “International Arrivals to the U.S.-Historical Visitation”

    6. Reasons for Traveling to U.S. Source: U.S. Office of Travel & Tourism Industries “2004 Market Profile : Japan”

    7. Market Profile Source: U.S. Office of Travel & Tourism Industries “2004 Market Profile : Japan”

    8. Japanese Outlook

    9. Outbound Japanese by Age Source: Japanese Ministry of Land, Infrastructure & Transport based on data from the Ministry of Justice

    10. Preferred Purpose of Travel Source: Japan Tourism Marketing Co. “Opinion Survey of Overseas Travel Preferences”

    11. Reservation Methods Source: Japan Tourism Marketing Co. “Factual Survey of the Overseas Travel Situation”

    12. Montana is Ideal for Japanese Visitors! • Age 40 and over (Baby boomers) • Crave western culture • Looking for nature • Relaxation

    13. Montana Tourism Efforts in JAPAN

    14. Internet www.bigskyjapan.com • 41 pages of information on Montana - Tourism Information National Parks, Ski Areas, Dinosaur Trail, Activities, Travel Agents - Photo Gallery Images targeted for Japanese tourist • Monthly newsletter • News page

    15. Promotion to Travel Agents • Conduct seminars - participants increased 23% in 2006 • Exhibitions & Workshops • Daily inquiries and assistance - provide promotional materials

    16. You have a contact in Japan Mako Sakaguchi State of Montana Japan Trade Office Tel: 81-96-385-0782 Fax: 81-96-381-3343 Email: makos@bigskyjapan.com www.bigskyjapan.com

    17. Thank you