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MBA 808 – Moscow 2008. Russian Culture: Micro and Macro. Truck Culture: A Customer for Prakash?. Micro Culture. Russian Personal Life Housing Standard of living Home customs clothing entry room Flowers - an odd custom Weddings war memorial ring finger. Public Culture.

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MBA 808 – Moscow 2008


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mba 808 moscow 2008

MBA 808 – Moscow 2008

Russian Culture:

Micro and Macro

micro culture
Micro Culture
  • Russian Personal Life
    • Housing
    • Standard of living
    • Home customs
      • clothing
      • entry room
    • Flowers - an odd custom
    • Weddings
      • war memorial
      • ring finger
public culture
Public Culture
  • Restaurants
    • menu
    • Cost
    • Exit event
  • Money and Banking
    • medium of exchange / value store
    • banking services
  • Russian Diet preferences –

potato skins and ice cubes

typical russian food
Typical Russian Food
  • Dinner for guests –

dinner table and courses!

  • Kvas
  • Shashlik
  • Pelmeni
  • Blini
  • Tea and coffee
  • Restaurant dinner exit item
public issues
Public Issues
  • Appearance of the population
    • Like USA?
    • Dress
    • Beggars
  • Russians Behavior in public places
    • Lines
    • Friendliness
  • Money
    • Exchange rate
    • New USA bills
public transportation issues
Public Transportation Issues
  • Metro
    • Entry gate
    • Escalators
    • Car door
    • Timing of trains!!!
    • People during the ride
  • Auto travel
    • Cars are not common
    • Road police
    • Seat belts
    • Benzine stations
  • Road priority – self-responsible!
numbers issues
Numbers Issues
  • Electrical
  • Temperature
  • Printer paper
  • Distance
  • Time
  • Date format – dd/mm/yy
  • Number spacing: 22.410 [RF] is 22,410 [USA]

Neighborhood Issues

  • Zoning
  • Public spaces / cellars
national culture
National Culture
  • Closed economic system legacy
  • World super power system
  • Socialist remnants
    • Nostalgia
    • Monuments, memorials, and celebrations
  • Soviet caste system
  • Ethnic groups
  • Religion
russian ruble
Russian Ruble
  • Ruble Exchange rate
  • Currency time line

1990 -----------1998-----------2008

CCCP RF RF

  • Russian ruble - Wikipedia, the free encyclopedia
rur versus usa 1993 1997
RUR versus USA $ 1993 - 1997

6600

5600

4600

Rate

3600

2600

1600

600

5/2/96

4/3/96

8/8/95

5/9/95

2/4/96

1/7/96

15/5/95

11/7/95

31/5/96

30/7/96

27/8/96

24/9/96

22/7/97

13/6/95

3/10/95

30/4/96

23/5/97

23/6/97

12/4/95

18/8/93

12/1/94

11/7/94

19/9/94

17/1/95

15/3/95

24/1/97

21/4/97

25/4/94

14/2/95

21/2/97

24/3/97

31/10/95

29/11/95

22/10/96

29/12/95

20/11/96

13/12/94

18/12/96

17/10/94

15/11/94

Date

mcdonald s culture
McDonald’s Culture
  • USA standards
  • American company culture
  • Video of entry to Russian market and three restaurant openings
  • Case discussion –

a USA [Canada] multinational

in Russia

mcdonald s cultural context
McDonald’s Cultural Context
  • Knife and fork food – not sandwiches
  • Surly, slow staff in restaurants
  • Two class society – rubles
  • Smoking and vodka
  • Coat check
mcdonald s approach
McDonald’s Approach
  • 1990 – menu education and

ordering education

  • 1996 – drive-in education
  • Training friendly, quick staff