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Mission Statement

In the business of Real Estate, customer service is our product. At HomeLife, our mission is to provide our clients with the best Real Estate services possible. Selling one home at a time, HomeLife sets Higher Standards to ensure that our name is distinctly synonymous with experience, professionalism and results.  

In order to best serve our clients, we believe we must attract the best Sales Representatives. We do this by first recruiting skilled and motivated achievers. We then use HomeLife University, our training academy, to provide our Sales Representatives with the ongoing support and education needed to excel. We will continually strive to be a company that demonstrates Higher Standards of customer service and a genuine concern for the well-being of all people we do business with.


About HomeLife

    Founded in 1985, HomeLife is one of the world’s leading Real Estate

Franchisors with hundreds of affiliates and thousands of Sales


    HomeLife has businesses in a variety of countries worldwide, including

Canada, The U.S.A., Germany, Portugal and China.


Higher Standards

At the core of HomeLife’s remarkable success is the company pledge of

Higher Standards.

 Our pledge assures clients that they are dealing with ethical,

knowledgeable and caring

Sales Representatives.


Why choose a HomeLife

Sales Representative?

I will be with you through

the complexities of selling,

including considering offers,

closing the sale, securing

financing and moving.

Listing with HomeLife

means better service,

more qualified buyers

and the best price

possible on your



We Know Your Community

I am knowledgeable about local shopping, parks and schools and I am

connected to the community.

We will work to develop your

home’s “competitive

advantage”, a principal

benefit that is unique

to your property.


HomeLife’s 20-Point Marketing


     Our unique plan helps sell your property quickly, at the best possible

price and with the best possible terms.

The plan utilizes a variety of innovative marketing

techniques and old-fashioned

hard work.

     The 20-Point

Plan of Action is

our promise

to you.


Comparative Market Analysis

I will prepare a Comparative Market Analysis (CMA) to help you earn

the highest possible price for your home.

A CMA involves looking at the Real Estate records in your community

to set an ideal asking price for your home.


The HomeLife Pricing Pyramid

When you price your home above its market value, fewer buyers will

show interest in your property.

When you price

your home

below market

value, you

increase the

number of



In the end, the

price you set

and the

interest you

create should

reflect your

selling goals.


The Window Of Opportunity

When a home first goes on the market, there is an initial surge of

interest that should be maximized.

Therefore, your home should be priced realistically from the start; it is a

mistake to ‘test the waters’ with an artificially high price.


Showcasing Your Home With Pride

I will work with you to ensure your home is properly showcasing your

home’s distinct appeal.

To help sell your home quickly, at the best possible price, HomeLife has

prepared a 20-Point Showcasing

Tip Sheet.



The experience and professionalism of a HomeLife Sales Representative

will significantly assist you during a tough negotiation.

In either a hot or cool market, a HomeLife Sales Representativewill help

you sell at the highest possible price

and with the best possible terms.


Closing the Sale

Closing the sale of your home is often a complex series of procedures

that only a trained professional can handle.

With my closing and negotiating experience on your side, the challenges

of closing will feel like smooth sailing.  


Relocation and Moving

 Whether you’re moving across the county or across town, I will be

happy to help.

I can assist you directly with planning and organizing, and I can

recommend approved suppliers to help handle other details.


Reinvesting Your Money

After your home is sold, I can help introduce you to a variety of

reinvestment options, including stocks, bonds and mutual funds.

I can also help you reinvest your money in property, including a new

house, a condo, or the ‘escape property’ of your dreams.


Our Name

HomeLife represents the combination of two distinct concepts,

home and life.

Home means a refuge, offering security, family and happiness, while

life can be seen as the experiences that make one human.

HomeLife symbolizes the universal dream of home ownership.


Our Logo

The components of the HomeLife Logo represents several key elements

of our business.

While the stars represent

our five divisions, the

Olympic wreath

symbolizes our

commitment to

excellence and

Higher Standards.


HomeLife Gold Rewards Points Program

An exclusive program for our valued HomeLife clients.

    As a ‘thank you’ for your

business, I will give

you 5 Million Points,

redeemable for a wide

variety of goods

and services or for cash.


Looking For A Rewarding Career?

     Come home to HomeLife.

     Ask me about our innovative

HomeLife University training,

peerless Five Star Marketing

System and unique

Agent Recruiting