by Colleen Anderson , Reference Librarian Douglas & Judith Krupp Library Fall 2009. Library Resources for BUS 400: Policy and Strategy. Needed Information. Economic conditions and forecasts Industry overviews, forecasts, & benchmarks Company Information Comparative Data and Market Share.
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Businesses operating in the same industry form trade associationsto collect data, track legislation, and publish current news on the industry. These trade associations produce journals and web sites that are valuable sources for industry information.
To locate a trade association, see: National Trade & Professional Associations of the United States (REF HD2425 .D53)
After you have identified a relevant trade journal covering your industry, go to the library’s Journals List to find out if the library carries the journal via one of our major full text indexes.
Search the following indexes to locate articles from journals published by trade associations:
Proquest Business Databases
Business Source Complete
(RR 2 HF5681 .B2 R63)
…composite data on over 375 industries. Arranged by NAICS code; provides 5 years of data.
…companies ranked by various criteria, such as most profitable, fastest growers, etc.
(see also the print edition in Ready Ref 2 REF HG4061 .B89)
…5,000 rankings of companies and products arranged by subject area.
(see also the print edition in Ready Ref 2 REF HD1040.9 .M37)
…market share data on companies, products, and services.