1 / 5

What Is Marketing Management

Need help with MBA Assignment Help? Visit Treat Assignment Help UK, a place where you can easily get the best assignment help for all your assignments.

Kaylie
Download Presentation

What Is Marketing Management

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What Is Marketing Management? A Definition and Guide

  2. Define the concept of marketing management • Planning, executing, and managing marketing strategies and activities to accomplish organizational goals and objectives is the process of marketing management. • It entails assessing market prospects, comprehending client requirements and preferences, creating marketing strategies, putting them into action, and tracking outcomes.

  3. Marketing Mix • The marketing mix is a key idea in marketing management and refers to a company's collection of tactical marketing choices and plans used to accomplish its marketing goals. The "4Ps of marketing," which stand for Product, Price, Promotion, and Place, are another name for it. Let's examine each component of the marketing mix in more detail: • Product: This refers to the products, services, or concepts that a business provides to meet the requirements or desires of its clients. It consists of product features, quality, branding, packaging, and other characteristics that set it apart from rivals. • Price: This is the sum of money that consumers are willing to spend on a good or service. Making pricing decisions include figuring out the best price to charge depending on variables including manufacturing costs, rival pricing, demand from customers, and perceived value. • Place: This is in reference to the methods a business use to make its goods or services available to clients. • Promotion: This pertains to the means of communication a business employs to market its goods or services to the intended audience.

  4. Importance of marketing management Any organization's success and sustainability depend greatly on marketing management. Here are some main justifications for the significance of marketing management: • Customer satisfaction: Understanding consumer wants and preferences is a key component of marketing assignment, as is creating strategies to meet those needs. • Market orientation: Organizations can become more customer-focused and responsive to market developments by using marketing management to assist them become more market-oriented. • Brand development and building: Building and maintaining a good brand image depend heavily on marketing management. A clearly defined brand identity and positioning can set an organization's goods and services apart from rivals, build brand equity, and increase brand recognition.

More Related