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Best Digital Marketing Course in Jalandhar

Join TechCadd's Best digital marketing course in Jalandhar to learn practical strategies for growing your brand online.

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Best Digital Marketing Course in Jalandhar

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  1. techcadd.com • Best Digital Marketing Course in Jalandhar

  2. Introduction • Digital marketing refers to the use of digital channels, platforms, and technologies to promote or market products and services to consumers and businesses. • Encompasses all online marketing efforts • Reaches a global audience • Cost-effective and measurable

  3. Importance • Increases brand visibility • Targeted audience engagement • Real-time analytics and tracking • Higher conversion rates than traditional marketing

  4. Traditional vs Digital Marketing vs • Traditional Marketing • Digital Marketing • Uses online platforms like websites, social media, email • Highly targeted and segmented audience • Cost-effective and scalable • Two-way communication with users • Real-time performance tracking and analytics • Easy to adjust and optimize campaigns • Examples: Google Ads, Facebook Ads, SEO, email marketing • Uses offline channels like TV, radio, newspapers, billboards • Broad, mass audience targeting • High cost (printing, media placement) • One-way communication • Difficult to track ROI and results • Slow to modify or update campaigns • Examples: TV commercials, magazine ads, flyers

  5. 1 2 3 4 5 6 • Core Channels • Search Engine Optimization (SEO) • Social Media Marketing (SMM) • Email Marketing • Pay-Per-Click Advertising (PPC) • Content Marketing • Affiliate Marketing

  6. Search Engine Optimization (SEO) • SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) organically. • Keywords research • On-page & off-page optimization • Technical SEO

  7. Pay-Per-Click (PPC) Advertising • PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. • Google Ads, Bing Ads • Targeted advertising • Budget control and fast results

  8. Social Media Marketing (SMM) • SMM is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. • Platforms: Facebook, Instagram, LinkedIn, TikTok • Organic vs. paid campaigns • Influencer marketing

  9. Email Marketing • Email marketing is the process of sending targeted messages to a group of people using email. • Newsletters • Promotional campaigns • Automation tools (e.g., Mailchimp, ConvertKit)

  10. Content Marketing • Content marketing involves creating and sharing valuable, relevant content to attract and retain a target audience. • Blogs, videos, infographics, eBooks • Educates and nurtures leads • SEO support

  11. Affiliate Marketing • Affiliate marketing is a performance-based marketing strategy where individuals earn a commission by promoting other people’s products. • Bloggers and influencers • Affiliate networks (Amazon, ShareASale) • Cost-per-action (CPA) model

  12. Tools Used • Google Analytics • SEMrush / Ahrefs • Hootsuite / Buffer • Canva / Adobe Express • Mailchimp / Sendinblue • Meta Ads Manager, Google Ads

  13. Career Opportunities • Digital Marketing Manager • SEO Specialist • Content Strategist • Social Media Manager • PPC Expert • Email Marketing Specialist • Data Analyst

  14. techcadd.com Thank You

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