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Beyond the Swipe: How Karen Yap Chew Ling is Turning Hyper-Casual Gaming

This presentation explores how Karen Yap Chew Ling, Business Development Lead at SkillGaming.com, is transforming hyper-casual mini-games into powerful gateways for branded blockchain partnerships. By combining play-to-earn mechanics, tokenization, and Gaming as a Service (GaaS), Karen bridges industries like airlines, hotels, and blockchain projectsu2014turning simple swipes into meaningful engagement, community growth, and cross-industry innovation.

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Beyond the Swipe: How Karen Yap Chew Ling is Turning Hyper-Casual Gaming

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  1. Beyond the Swipe: Transforming Gaming • Exploring hyper-casual gaming's impact on branding

  2. The Rise of Hyper-Casual Games • OVERVIEW OF HYPER-CASUAL GAMES' IMPACT ON THE INDUSTRY

  3. Branded Partnerships: Opportunities and Challenges in Gaming • CURRENT LANDSCAPE OF HYPER-CASUAL GAMING PARTNERSHIPS • FUTURE PROSPECTS FOR BLOCKCHAIN INTEGRATION IN GAMING

  4. Hyper-casual games are unlocking new opportunities for brands

  5. The Role of Blockchain • BLOCKCHAIN ENHANCES INTERACTIVITY AND SECURITY IN GAMING EXPERIENCES, CREATING NEW OPPORTUNITIES FOR DEVELOPERS AND PLAYERS.

  6. THE FUTURE OF GAMING IS MERGING WITH BLOCKCHAIN FOR ENDLESS POSSIBILITIES.

  7. Gaming and Blockchain Trends

  8. 70% • 85% • GAMER PREFERENCE • BRAND ENGAGEMENT • Most gamers favor blockchain-integrated games for enhanced experiences. • Partnerships boost brand engagement significantly, driving user interaction and loyalty.

  9. GAMING AS A SERVICE • TOKENIZED ECONOMIES • Key Concepts in Gaming • A model that provides games on-demand, enhancing user experience and accessibility. • Digital ecosystems where in-game assets are traded as cryptocurrency, creating real value.

  10. Thank you for your attention!

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