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Best Google Ad'S Course in Jalandhar

TechCADD offers the best Google Ads course in Jalandhar , Punjab. Master digital marketing skills with expert guidance from industry professionals!

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Best Google Ad'S Course in Jalandhar

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  1. GOOGLE AD'S COURSE /techcadd.com/

  2. WHAT IS GOOGLE ADS? • Google Ads is Google’s online advertising platform. • It allows businesses to appear on Google Search, YouTube, and across the web. • Advertisers pay per click (PPC), impression (CPM), or action (CPA).

  3. WHY USE GOOGLE ADS? Massive Reach: Billions of searches daily. Targeted Ads: Show ads to the right people at the right time. Measurable ROI: Track every click, call, and conversion.

  4. TYPES OF GOOGLE ADS CAMPAIGNS • Search Ads – Appear on Google search results. • Display Ads – Visual banner ads on websites. • Video Ads – Show before or during YouTube videos. • Shopping Ads – Show product listings in Google. • App Promotion Ads – Promote apps on Android/iOS.

  5. HOW GOOGLE ADS WORKS • Keyword Targeting: Ads show based on searched keywords. • Auction-Based: You bid on keywords; highest quality ad wins. • Ad Rank = Quality Score x Bid. • Quality Score includes CTR, ad relevance, and landing page experience.

  6. CREATING A GOOGLE ADS CAMPAIGN • Set your campaign goal (traffic, leads, sales, etc.) • Choose campaign type (Search, Display, etc.) • Define your audience and location. • Set budget and bidding strategy. • Create compelling ads. • Launch and monitor.

  7. COMPONENTS OF A GOOGLE SEARCH AD • Headline (1, 2, 3): Main attention grabbers. • Display URL: Shows web page path. • Description: Brief details and CTA. • Ad Extensions: Site links, callouts, call buttons, etc.

  8. TARGETING OPTIONS IN GOOGLE ADS • Keywords • Location • Demographics • Interests & Habits • Device Type • Custom Audiences & Remarketing

  9. TIPS FOR GOOGLE ADS SUCCESS • Write compelling ad copy with strong CTAs. • Use negative keywords to filter out irrelevant traffic. • Test multiple ads (A/B testing). • Optimize landing pages for conversions. • Monitor performance regularly and adjust.

  10. THANK YOU /techcadd.com/

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