Best Digital Marketing Course in Jalandhar

1. Home About Contact W E L C O M E T O DIGITAL MARKETING Only at: h t t p s : / / t e c h c a d d . c o m / b e s t - d i g i t a l - m a r k e t i n g - c o u r s e - i n - j a l a n d h a r . p h p

2. Home About Contact What is Digital Marketing? Digital marketing is the use of digital channels like websites, search engines, social media, email, and mobile apps to promote products or services. It allows businesses to reach their target audience more efficiently and cost-effectively than traditional marketing. It is data-driven, measurable, and constantly evolving.

3. Home About Contact Importance of Digital Marketing Over 5 billion people use the internet worldwide. Most purchase decisions start with online research. Digital marketing enables: Real-time customer interaction Precise audience targeting Better ROI Brand building and engagement

4. Home About Contact Types of Digital Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Content Marketing Content Marketing is a strategic digital marketing approach that focuses on creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience. Search Engine Marketing refers to the practice of promoting websites by increasing their visibility in search engine results through paid advertising. Unlike SEO, which focuses on organic results, SEM uses platforms like Google Ads to display sponsored links when users search for specific keywords. Search Engine Optimization, or SEO, is the process of improving a website's visibility on search engines like Google, Bing, and Yahoo. It focuses on helping web pages rank higher in the organic (non-paid) search results by optimizing various on-page and off-page elements.

5. Home About Contact Building Relationships With Customers Personalized Communication Digital marketing allows businesses to communicate with customers on a personal level. Through data-driven tools like email marketing, CRM systems, and targeted social media ads, brands can deliver personalized messages based on customer behavior, preferences, and past interactions. Consistent Engagement Maintaining regular contact with your audience is key to building trust. Social media platforms like Instagram, Facebook, and LinkedIn allow businesses to stay connected with customers by posting valuable content, answering queries, and engaging in real-time conversations.

6. Home About Contact Search Engine Optimization (SEO) SEO is the process of improving your website's visibility in search engine results (Google, Bing, etc.) Techniques include keyword research, SEO, or Search Engine Optimization, is the process of improving a website’s visibility in the organic (non-paid) search results of search engines like Google, Bing, or Yahoo. The goal of SEO is to drive more relevant, high-quality traffic to a website by making it easier for both users and search engines to understand and trust the content. on-page optimization, backlinks, and content creation Goal: Get more organic (free) traffic

7. Home About Contact Social Media Marketing (SMM) Involves promoting your brand on platforms like Facebook, Instagram, Twitter, and LinkedIn Helps increase engagement, followers, and brand visibility Paid ads can be used for more targeted campaigns Example: Instagram Reels, Facebook Ads

8. Home About Contact Marketing In Mobile Era Benefits of Mobile Digital Marketing Why Mobile Matters Mobile usage now surpasses desktop usage, with more than 60% of all web traffic coming from smartphones and tablets. Consumers no longer wait to get home to check their emails or search for products. They do it instantly—while commuting, during breaks, or even while watching TV. This always-on behavior presents a huge opportunity for marketers. Real-time communication with users Hyper-targeted ads based on behavior and location Higher engagement through app notifications and SMS Measurable performance with analytics tools Cost-effective compared to traditional advertising

9. Home About Contact Social Media Marketing (SMM) Involves promoting your brand on platforms like Facebook, Instagram, Twitter, and LinkedIn Helps increase engagement, followers, and brand visibility Paid ads can be used for more targeted campaigns Example: Instagram Reels, Facebook Ads

10. Home About Contact Content & Email Marketing What is Content Marketing? Content marketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. Instead of directly promoting products or services, it aims to build trust, educate users, and guide them through the buyer’s journey. Content Marketing: Creating valuable content to educate or entertain your audience Blogs, videos, infographics, eBooks Email Marketing: Sending personalized messages to your audience Newsletters, promotions, reminders

11. Home About Career Contact Opportunities in Digital Marketing SEO Specialist Social Media Manager PPC Analyst Digital Marketing Executive Content Creator Email Marketing Expert Courses offered by Techadd & LKCTC can prepare you for these roles

12. Home About Contact Why Learn Digital Marketing at Techadd or LKCTC? Industry-based curriculum Hands-on training with live projects Expert trainers and mentors Internship and placement assistance Certifications from leading platforms like Google and HubSpot

13. Home About Contact Thank You F O R Y O U R A T T E N T I O N h t t p s : / / t e c h c a d d . c o m / b e s t - d i g i t a l - m a r k e t i n g - c o u r s e - i n - j a l a n d h a r . p h p