Social Commerce: The Future of Online Shopping – Transforming E-commerce

1. Online Shopping: Social Commerce & The Hyperconnected World When was the last time you purchased an article of clothing or footwear from a retail store? Because I cannot remember for the love of me! Online shopping has changed the way of living so much that we’re able to buy whatever we want, whenever we want without having to step foot out of our homes anymore. Some love it, while some think that this way of living can be harmful towards social beings such as ourselves. And there’s truth to both the feelings. But this blog isn’t to discuss what we feel about online shopping, instead we are going to be looking at how online shopping, particularlySocial Commerce, has changed the digital world. Social Commerce vs E-Commerce When not put beside each other, many would confuse Social Commerce with E-commerce. But things are very different. While Social Commerce is a sub-set of E-commerce, it is vastly different from the traditional E-commerce experience that you’re used to. Here’s the simple explanation: 1.E-Commerce:Traditional buying & selling of goods over various internet platforms like, Amazon, Flipkart, Facebook, Alibaba, Etsy, Ebay, etc. 2.Social Commerce:The process of selling products directly through social media platforms like, Instagram, Youtube, TikTok, X(Twitter).

2. Try to remember those product carousels you get while scrolling through facebook or Instagram. They are not just ads anymore. Now you can browse the entire directory of products right on your social media platforms & finish your purchase as well. Pretty convenient, right! Social Commerce’s Impact on Online Shopping Let’s get straight to the point. It’s been huge! The industry alone is assumed to reach $2 trillion by the end of 2025. [Fun fact:1 trillion seconds = 31,709.8 years] Research also shows that around 130 million people interact with these social commerce posts every month. Meaning the rate of conversion is significantly high. But the main deciding factor that has led to the sudden rise of this practice is convenience. If you’re a marketer & you still doubt the “We are living in a customer centric market” phrase that everyone throws around, then you might wanna re-consider your marketing strategies. Because time & time again, the customers have proved that they are the center of attention in all of this. If you are able to get them what they want with as little steps as possible, then they are rightfully yours! Conclusion The digital world is ever changing, especially with the emergence of Artificial Intelligence, the future is quite uncertain as new technologies are constantly being tested & integrated with the already existing processes. Thus, keeping yourself updated has become necessary. Social Commerce is one such update that has been thrown into the mix. Those who’ll integrate it will be able to take advantage of it, those who don’t, will sadly be left behind. But if you wanna save your ROI then check out our in-depth blog on our websitetwjmedia.in.