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4 Benefits of Digital Marketing Having a strong digital presence will help you in a number of ways: This will make it easier to create awareness and engagement both before and after the sale. This will help you turn new shoppers into diehard fans who buy more. This will start by word of mouth and social sharing—and all the benefits that come with it. This will shorten the buyer's journey by delivering the right offer at the right time. www.nikist.com