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28 taibeishoudoudafandian-Capital Hote - wjqlbj

同道大叔X亞朵發布會剛開完還沒正式對外開放預訂就已經被消息靈通的粉絲提前獲悉，據說天天住滿，朋友圈話題不斷可謂火爆~nr　　火爆場面也側面反映了IP賦能酒店模式的強大的商業變現功能，酒店的線下空間

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28 taibeishoudoudafandian-Capital Hote - wjqlbj

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  1. 文章来源： 由 「百度新聞」 平台非商業用途取用"http://news.cnair.com/c/201808/91203.html" 同道大叔 X 亞朵發布會剛開完還沒正式對外開放預訂就已經被消息靈通的粉絲提前獲悉， 據說天天住滿，朋友圈話題不斷可謂火爆~ 火爆場面也側面反映了 IP 賦能酒店模式的強大的商業變現功能，酒店的線下空間逐漸 成為流量入口，IP 合作方可以利用酒店房間來展示內容，并導流至平臺，實現共贏。本次跨 界也透露出同道大叔的生態考量。 除了高檔、品質的住宿過程體驗，酒店還嵌入了能夠增強感知的 IP。這種 IP 的嵌入能 增強親和力以此提高粉絲粘度，遠比線上要來得深刻，更擴大粉絲影響力。 主題房身價上漲絲毫不影響粉絲熱情， 房源依然供不應求。 消費者除了舒適的旅居環境， 還鐘情有創意獨特的酒店住宿體驗，因此高品質、有趣新奇的酒店無疑是未來發展的趨勢。 關鍵字標籤：台北捷運劍南路站飯店-首都大直館

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