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Tips to Master Digital Marketing for Agriculture

There is no such one fixed definition for digital marketing in agriculture. Digital marketing mean different things to different people.<br><br>Like, for some, itu2019s a catchphrase for email, social media, PPC, SEO. While for others, it is putting up an advertisement on an agriculture publisher site. There are some who consider digital marketing strategies for delivering specific messages and products to specific farmers.

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Tips to Master Digital Marketing for Agriculture

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  1. Tips to Master Digital Marketing for Agriculture

  2. Introduction There is no such one fixed definition for digital marketing in agriculture. Digital marketing mean different things to different people. Like, for some, it’s a catchphrase for email, social media, PPC, SEO. While for others, it is putting up an advertisement on an agriculture publisher site. There are some who consider digital marketing strategies for delivering specific messages and products to specific farmers. Then there are those who are just figuring out how to get started. Instead of talking about every individual’s priorities, we have mentioned here a few tips to help you improve how you market to farmers through digital channels.

  3. MATCH PRODUCT OR SERVICES TO SPECIFIC GROWERS When you opt for a traditional print ad, you have no idea about its reach and audience; moreover, you have no control over it. You just pay for the placement of your ad and hope that the right farmer sees it at the right time. In digital marketing, that’s not the case. Herein, you pay for the audience and not for the placement. This means you have the chance to match specific products to target specific growers. For example, if you are taking a new corn hybrid to the market, would you rather want your ad to be visible to every farmer who reads a publication/newspaper or would you specifically target corn/corn soy growers with your ad? Well, the right answer depends entirely on your specific business objective or what you need in return. Most agribusinesses, however, see the best ROI when matching a specific message or product to a specific grower.

  4. INVEST IN TARGETED AD CAMPAIGNS One quick question! How do you think online ads that you see on websites like CNN or ESPN are placed there? Most of you would think that they have been negotiated and manually placed at certain places. The fact is these ad placements are filled automatically through an online biding/ auction that takes place in milliseconds. With so many other advertisers fighting for the same spot, how do you stand out and increase your chances of winning without spending a fortune? Well, the key is to go small. This means instead of implementing a one-size-fits-all approach, create an ad that targets a specific audience of farmers- using your custom data like crops, acres, personas and more, to achieve profitable results. When you narrow down your audience to clearly define who exactly you want to target with your ads, you can not only eliminate wasteful spending but reach the right farmers and improves your overall ROI.

  5. MIX TRADITIONAL MARKETING WITH DIGITAL CHANNELS Traditional marketing channels like print ads and direct mails are common in the agriculture industry. As long as farmers reap the benefits and get desired outcomes from, they don’t mind investing in traditional marketing channels. But in this digital era, where more than half of the population is leveraging digital marketing channels, going digital is no longer an option, it’s a need. So, should you abandon traditional marketing methods altogether and switch to digital? Well, we won’t suggest that; especially when you are getting results from traditional marketing and have been familiar with these channels for a long time now. A good idea is to integrate your digital marketing with traditional marketing and bring in more leads and customers from both platforms.

  6. BALANCE YOUR ONLINE PRESENCE THROUGH CONTENT MARKETING There’s no doubt that paid ads are great, but they are just one part of digital marketing. The major benefit they offer is a short-term lead generation channel. But the catch here is that, when you stop paying for those ads you’ll fail to bring in more leads. That’s why it is of paramount importance to balance paid as well as organic marketing. When you post anything on your website, it will remain there until you take it down. This means it will continue generating leads as long as people keep making Google searches for specific topics or promote it on different social media platforms.

  7. Reach us KG2 Level 2, 619 Pacific Highway, St Leonards NSW 2065 insights@kg2.com.au 02 9191 9840 https://kg2.com.au

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