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SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. • SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
It is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. SEO is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results.
BASIC OF SEO:Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food. • In Maslow’s version, the most basic and fundamental needs are found at the base of the pyramid, and each higher tier represents needs that can’t be realized until the needs below it are satisfied. For instance, a person isn’t expected to prioritize love and affection (the third tier) if their physical needs for food or shelter (the first tier) aren’t met.
SEO WORKING Search engines work through three primary functions: • Crawling: Scour the Internet for content, looking over the code/content for each URL they find. • Indexing: Store and organize the content found during the crawling process. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. • Ranking: Provide the pieces of content that will best answer a searcher's query, which means that results are ordered by most relevant to least relevant.
This helps them deliver more relevant results to those who are searching for certain topics or keywords. • Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on SERPs. • SEO is the process that organizations go through to make sure that their site ranks high in the search engines for relevant keywords and phrases. • For instance, let’s say that you have an article about how to build a birdhouse. • In order to get your content in front of the right people, you would probably do this. • You will try to optimize this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
IMPORTANCE: SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. • By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic. • By adjusting your website and content for greater visibility and readability, you help give your SEO meaning.
Best SEO Company in Pitampura K2 Digital Marketing Agency K2 Digital Marketing Agency, is a leading digital marketing agency which aspires to serve brands from all sectors. They specialize across various arenas of the Website Designing & Development and Digital Marketing services. They are one of the best website designing agency in India creating unique designs for client’s website to highlight their online presence. As a top web designing company in India, we work with clients from different industry segments. It's always our aim to make a website design with an ideal balance of form and performance . • CALL +91 8800 510 419,011 41670419 • EMAIL info@k2digitalmarketing.com • ADDRESS Office No.101, First Floor, Building No.04, Hariom Complex Pitampura, New-Delhi-110034, India