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Check out this extensive guide on search intent, what it is and why it is crucial for your SEO strategy, if you want to rank higher on Google.
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Optimise your Content for Search Intent and Get Better Rankings www.justwords.in #YourDigitalMarketingPartner
Introduction • To rank on Google’s first page, you need to invest in a good SEO campaign. • It will help your website/content rank for the relevant keywords. • Let’s understand more about intent search. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
What is Search Intent? • ‘Search Intent’ comprises of two words, Search & Intent. • The phrase “Search Intent” means ‘the Purpose of finding.’ • It is what drives a user to type in a query on search engines. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
Why Does Search Intent Matter For SEO? It helps search engines understand – • What is the user thinking or looking for. • How the results can address the pain point. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
How Does SEO Help? • The content satisfies the need of the target audience. • It helps bring in relevant traffic and enables more sales. • Establish brand authority. • Increase awareness about the brand. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
Types of Search Intent • Informational Search Intent • Navigational Search Intent • Transactional Search Intent • Commercial Search Intent Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
How to Optimise For Search Intent and Get Higher Rankings • Understand which stage of the buyer journey you are targeting. • Try to figure out the passive queries along with active queries • Think how people are searching • Use tools to help you find better keywords • Make sure to optimise the content Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
Conclusion • At Justwords, we specialise in helping businesses with SEO best practices. • Our SEO is driven by content that is crafted with research on user intent. Justwords Edutorial/March2022/Optimise your Content for Search Intent and Get Better Rankings
THANK YOU WE APPRECIATE YOUR TIME AND ARE GLAD WE COULD BE OF HELP - TEAM JUSTWORDS Want to read more? CLICK HERE to discover our blogs explaining best practices for SEO, Content Marketing, Social Media and Digital Marketing Visit our website sales@justwords.in query@justwords.in (+91)-987-137-0096 (+91)-124-419-2620 1039, 10th Floor, Tower B3, Spaze I-tech Park, Sohna Road, Sec -49, Gurgaon, India - 122018