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Advertising Ethos Pathos Logos

ethos logos pathos

Julie132
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Advertising Ethos Pathos Logos

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  1. Rhetorical devices Rhetorical Appeals

  2. Persuasion shows up… in rhetoric. Rhetoric is the art of using words in a certain way to influence (appeal to) or evoke emotions, opinions, attitudes, and behaviors.

  3. NOTES: What is rhetoric? • Greek philosopher ARISTOTLE believed that when people try to persuade each other, they use three main kinds of RHETORIC. • RHETORIC is writing or speaking effectively so as to persuade others or have an effect on the audience.

  4. YouTube Video • https://www.youtube.com/watch?v=1WqKUKjVz2U&list=LL&index=25

  5. YouTube video • https://www.youtube.com/watch?v=9L_G82HH9Tg • Introducing Logos, Ethos, Pathos

  6. What are the three rhetorical appeals? • Aristotle called these three appeals: • ETHOS • LOGOS • PATHOS

  7. What is ethos? • ETHOS: an appeal to Credibility or trustworthiness • You trust the advice of a doctor because of who he/she is. • You buy something advertised by certain celebrities whom you trust/respect

  8. Ethos • Experts • Credibility • Trustworthiness

  9. What is logos? • LOGOS is an appeal to Logic or reasoning. LOGOS appeals to the audience’s BRAINS. Make a good point or provide research-based evidence.

  10. Logos • Facts • Percentages • Charts & Figures • Language

  11. What is pathos? • PATHOS appeals to Emotions or feelings. Pathos can also include humor, shock value, or appeal to physical sensations like taste.

  12. Pathos • Fear • Empathy • Traditions • Values

  13. What appeal(s) is this?

  14. What appeal(s) is this? ETHOS uses CREDIBILITY (trustworthiness) of experts.

  15. What appeal(s) is this?

  16. What appeal(s) is this? LOGOS appeals to your sense of reason.

  17. What appeal(s) is this?

  18. What appeal(s) is this? PATHOS appeals to one’s feelings or heart.

  19. What appeal(s) is this? Google+ "New Dad" Ad

  20. What appeal(s) is this? Humane Society Ad

  21. What appeal(s) is this? The Truth - Body Bags Tv Ad - YouTube

  22. What appeal(s) is this? Sofia Vergara and David Beckham - Diet Pepsi Commercial - Beach Tweet - YouTube

  23. Your Turn: Magazine Activity • Ethos calls upon the values of the audience backed by the words of an expert. Pathos elicits the emotions of the audience. Logos puts logic into play by using evidence and facts. • Good persuasive advertising techniques balances all three. • Find three different ads that represent ethos, pathos, and logos. • Explain in a complete sentence how each ad demonstrates an appeal/appeals.

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