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Zara Mission and Vision Statement Mission Statement - Give customers what they want and get it to them faster than anyone else. Vision Statement - To contribute to the sustainable development of society and that of the environment with which we interact.
ZARA Timeline 1975 The first store was opened Arteixo, Galicia, Spain 1980 Instant fasion was introduced 1990 The company started international expansion 2010 It launched its online boutique 2014 It started using RFID Technology 2015 It ranked at 30 on the interbrand's list of best global brands 2019 It updated the old Zara logo to overlapping letters
ZARA SWOT Analysis Strength • Brand Awareness • Cost Efficient • Fast Delivery Weakness • Short Lead Time • Minimum Advertising • Lack of E-Commerce Opportunities • Online Market Expansion • Global Market Penetration • Numerous Stores Threats • Design Challenges • Global and Local Competitors • Exchange Rate Fluctuations
ZARA PESTLE Analysis Political • Anti Counterfeiting Trade Agreement • Good International Relations • Trade Sanction Economical • Currency Flactuations • Variant Tariffs • Unemployment Social • Age Group and Size • Culture and Traditions • People's Perception Technical • User Friendly Apps • Social Media Marketing • Technical Growth Legal • Litigation Rights • Copyrights • Advertising Truths Environmental • Climatic Changes • Availability of Natural Resources • Energy and Waste
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