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BRITANIA

Britannia Industries Limited is a food company, which is engaged in the manufacture of Biscuits, Bread, Cakes, Rusk, and Dairy products<br>for more information https://upskill.digitalaimers.in/

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BRITANIA

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  1. COMPETITOR ANALYSIS ON

  2. Introduction • Objective:To conduct a comprehensive competitor analysis of Britania • Scope : Includes market trends key competitors SWOT analysis and strategic recommendations • Methodology : Through online and physical Britania storefronts impressive competitive advantages over its rivals in the PC marketplace

  3. About Britania (History) • Founded in 1892 by a group of British businessmen • Biscuits were manufactured in a small house in central Kolkata • The enterprise was acquired by the Gupta brothers • Offerings in both healthy and indulgent products

  4. Targeted Audiences (Demographics) • Customers of Britannia are people from all age groups who prefer to have snacks and healthy delicacies on day to day basis • It is truly for anyone and everyone • Products like Little Hearts • Tiffin cakes are used, to appeal the kids

  5. Britania Marketing Strategies • Product Strategy • Pricing Strategy • Place and Distribution Strategy • Promotional and Advertising Strategy

  6. Traditional Marketing • Britannia product strategy comprises mostly cakes dairy biscuits bread and rusk • Its marketing mix Britannia Marie Gold Britannia Nutri choice Britannia Little Hearts • Britannia Pure Magic, and more famous brands are among them

  7. Digital Marketing • Social Media with an interesting theme can help build conversations around the campaign rather than just an informative campaign • Important to have a theme which the target audience • Simple contests keep the interest of the consumers and build curiosity • the traffic of the audience in a desired way thus helping track

  8. Social Media Metrics • Facebook 25k Followers • Instagram 7k Followers • Twitter 14k Followers

  9. Key Competitors • Good Day • Tiger • Nutri Choice • Milk Bikis • Marie Gold

  10. Competitor Profiles • Good Day : Good Day Harmony and two other variants in the premium segment • Tiger : Tiger is a range of biscuits, filled with vitamins and minerals •Nutri Choice: Nutri Choice Protein is a high Fibre cookie with 0% maid

  11. SWOT Analysis • Strengths: Photograph and have it seamlessly delivered to their loved ones •Weaknesses : Strong competition from well established international food companies  •Opportunities : company to become a global player in food products •Threats : Ingredients and may not meet the same health and safety standards as the genuine product

  12. Strategies for Competition • 4Ps as part of the company’s marketing Product, Price, Place, Promotion • Among the many tactics at a marketers disposal are new product development alternative pricing models • Establishing the company as a formidable player in its industry

  13. Conclusion •Consistently meeting the needs of its customers with dependable and high-quality products, Britannia has been able to cultivate a loyal client base and earn their trust • The quality of Britannia products, notably their flavor and the nutritional worth of their ingredients, has been the primary focus of the company marketing approach • Britannia is having trouble preserving its market share and developing new products that are commercially viable

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