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On-Page SEO Made Easy – Beginner

Want to rank higher on Google without getting overwhelmed?<br>This On-Page SEO Made Easy PPT breaks down the most important techniques u2014 from beginner basics to pro-level tips u2014 all in one clear, powerful slide.

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On-Page SEO Made Easy – Beginner

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  1. ON PAGE SEO On-Page SEO for Beginners

  2. INTRODUCTION • SEO is the process of improving a website to rank well in search engine result to bring quality and quantity of traffic. • On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engine results and attract more relevant traffic.

  3. On Page SEO Checklist • Keyword Research • Optimize title and tag • Write meta description • Use effective and clear URL structure • Use H1 to H6 tag • Create quality content • Add internal & external links • 301 and 302 redirect • Improve page speed • Robot.txt file • xml sitemap & html sitemap • Device friendly

  4. Keyword Research • Keyword research is the process of finding and analyzing the words or phrases (called keywords) that people type into search engines like Google when they are looking for information, products, or services. • In Simple Way - Keyword research means finding the right words that people are searching for on Google, so you can use them in your content to rank higher and get more traffic to your website. • Tools for keywords research • Google keyword planner • Answer the public • Ahrefs Free Keyword Generator • Google Trends

  5. Optimize title and tag • The title tag is the main heading of a web page that appears in google search result. It helps Google understand your page topic. • A well-optimized title tag can increase click-through rate (CTR). • Use main keyword early in title with keyword proximity. • Keyword proximity – It’s referring to the physical distance between keywords within a piece of content. Maintaining close proximity between keywords, especially those that form a target keyword phrase, is generally considered beneficial for SEO. • Your title must be in 60 characters. (with including space)

  6. Optimize Meta Description • Optimizing a meta description means writing a short, clear, and compelling summary of a webpage. Its help to bring quality and quantity of traffic for webpage. • Includes important keywords • Accurately describes the content (around 150–160 characters). • Add keywords with keyword prominence. • keyword prominence - refers to the strategic placement of target keywords in important sections of a webpage to signal its relevance to search engines. • Headline • Top of the page • Beginning of paragraph

  7. Use effective and clear URL structure • Creating an effective and clear URL structure means making your website links • Easy to read for users • Understandable for search engines • Short and keyword-rich

  8. Use H1 to H6 tags • In SEO, H1 to H6 tags (also known as heading tags) are HTML elements that structure content on a webpage, signifying the importance of different sections. H1 is the most important, representing the main topic, while H6 is the least important. They help search engines and users understand the main topics of a page.

  9. Create quality content & image optimization

  10. Add internal links & external links • Internal links are links that go from one page to another page on the same website.They help users navigate your site and help search engines understand your site structure. Its help google crawl and index your site better. • External links are links that go from your website to another website.They connect your content with other trusted sources on the internet. • Its also called back links.

  11. 301 and 302 redirect • 301 redirect - (Moved Permanently) are used for permanent URL changes, transferring link equity and ranking power to the new URL. It tells search engine and visitor that the old page is gone for good and now lives at the new address. • 302 redirect - A 302 redirect means the move is temporary. It tells search engines to keep the old page in their index because the redirect is not permanent.

  12. Improve page speed and upload robot.txt file • Improve page speed • Improving page speed in SEO means making your website load faster so that users can see your content quickly. A faster website helps improve user experience and boosts your rankings in search engines like Google • The robots.txt file is a text file placed on your website that tells search engine robots (like Googlebot) which pages or files they are allowed or not allowed to crawl and index. • It helps you control what parts of your website appear in search results.

  13. XML sitemap • An XML sitemap is a special file that lists all the important pages, posts, and content of your website in XML format, so that search engines like Google can find, crawl, and index them more easily. • Tool - sitemaps.com

  14. HTML SITEMAP • An HTML sitemap is a webpage that lists all important links (pages, posts, categories) of your website in a simple and organized way that is easy for users and search engines to navigate. • Html sitemap designed for website visitors, providing a user-friendly outlying of the sites structure to aid navigation.

  15. Schema Markup • Schema markup (also called structured data) is a type of code that you add to your website to help search engines understand your content better. • It uses a standard format called Schema.org. • Importance of schema markup – • Its helps search engine to understand the meaning of content. • Rich result increases CTR (click-through rate) • Schema improves content visibility for voice assistants

  16. All device friendly website • An all-device friendly website (also called a responsive website) is a website that automatically adjusts and looks good on all devices — like mobile phones, tablets, laptops, and desktops. • Google gives better ranking to websites that are mobile-friendly because most users now browse the internet using their phones. • This is required because google gives first opportunity to responsive website. Show that website on first page. • key element of responsive website – • All device friendly layout • Fast loading speed • Responsive image and media • Touch friendly navigation

  17. Conclusion • One-Page SEO is the foundation of a strong SEO strategy. • By optimizing title tags, meta descriptions, URLs, content, images, and internal links, we can improve website visibility, ranking, and user experience. • A well-optimized single page (on page SEO) can attract more traffic, reduce bounce rate.

  18. THANK YOU FOR YOUR QUALITY TIME DIGITAL PUNDIT Any questions? Let's discuss.. PPT BY JONWAL JIGNESH

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