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  1. MKT 438 NERD Innovative Education / mkt438nerd.com

  2. MKT 438 NERD Innovative Education MKT 438 Entire Course FOR MORE CLASSES VISIT www.mkt438nerd.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2

  3. MKT 438 NERD Innovative Education MKT 438 Entire Course And Final Guide FOR MORE CLASSES VISIT www.mkt438nerd.com MKT 438 Entire Course And Final Guide

  4. MKT 438 NERD Innovative Education MKT 438 Final Exam Guide FOR MORE CLASSES VISIT www.mkt438nerd.com Complete the Final Examination. 1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components:

  5. MKT 438 NERD Innovative Education MKT 438 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com Should a company be concerned with public opinion? Why or why not?

  6. MKT 438 NERD Innovative Education MKT 438 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt438nerd.com Which PR communication tool do you feel is the most effective? Why?

  7. MKT 438 NERD Innovative Education MKT 438 Week 1 DQ 3 FOR MORE CLASSES VISIT www.mkt438nerd.com What role does PR play in your organization? Explain your answer.

  8. MKT 438 NERD Innovative Education MKT 438 Week 1 Individual Assignment Defining Public Relation Paper FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.

  9. MKT 438 NERD Innovative Education MKT 438 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com What are some positive and negative aspects of publicity?

  10. MKT 438 NERD Innovative Education MKT 438 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt438nerd.com At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

  11. MKT 438 NERD Innovative Education MKT 438 Week 2 DQ 3 FOR MORE CLASSES VISIT www.mkt438nerd.com How would PR research impact a PR team? Give an example.

  12. MKT 438 NERD Innovative Education MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) FOR MORE CLASSES VISIT www.mkt438nerd.com This Tutorial contains 2 Papers MKT 438 WEEK 2 Public Relations Case Study MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

  13. MKT 438 NERD Innovative Education MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: University Library, Internet, and the Virtual Organizations can be found on the student website at http://ecampus.phoenix.edu Select a PR scenario from the following list: An organization is planning to introduce a new product or

  14. MKT 438 NERD Innovative Education MKT 438 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

  15. MKT 438 NERD Innovative Education MKT 438 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt438nerd.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  16. MKT 438 NERD Innovative Education MKT 438 Week 3 DQ 3 FOR MORE CLASSES VISIT www.mkt438nerd.com How critical is the internal communications process in PR? Explain.

  17. MKT 438 NERD Innovative Education MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) FOR MORE CLASSES VISIT www.mkt438nerd.com This Tutorial contains 2 Papers MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper Resources: The Practice of Public Relations textbook, University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

  18. MKT 438 NERD Innovative Education MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: University Library, Internet Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: • List objectives for the PR Campaign.

  19. MKT 438 NERD Innovative Education MKT 438 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  20. MKT 438 NERD Innovative Education MKT 438 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt438nerd.com What potential effects can a crisis have on an organization? Explain your answer.

  21. MKT 438 NERD Innovative Education MKT 438 Week 4 DQ 3 FOR MORE CLASSES VISIT www.mkt438nerd.com Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  22. MKT 438 NERD Innovative Education MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis FOR MORE CLASSES VISIT www.mkt438nerd.com Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: • The Tylenol Murders, Ch. 2 • Exxon Corporation’s Bad Good Friday, Ch. 5 • The Katrina Kalamity, Ch. 13

  23. MKT 438 NERD Innovative Education MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) FOR MORE CLASSES VISIT www.mkt438nerd.com MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

  24. MKT 438 NERD Innovative Education MKT 438 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt438nerd.com How has technology impacted the dissemination of information to global publics?

  25. MKT 438 NERD Innovative Education MKT 438 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt438nerd.com How can the power of PR influence and change your point of view? Is this ethical?

  26. MKT 438 NERD Innovative Education MKT 438 Week 5 DQ 3 FOR MORE CLASSES VISIT www.mkt438nerd.com How has globalization, technology, and diversity affected PR in the past five years?

  27. MKT 438 NERD Innovative Education MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: • What does proactive planning mean?

  28. MKT 438 NERD Innovative Education MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) FOR MORE CLASSES VISIT www.mkt438nerd.com Resources: The Practice of Public Relations, textbook, University Library, Internet Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization

  29. MKT 438 NERD Innovative Education