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logbook_programmatic_timeline

What springboard capital should expect in terms of a programmatic campaign given they push logbook loans

Jonathan165
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logbook_programmatic_timeline

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  1. Programmatic Campaign Timeline for Logbook Loan Company Realistic Performance Expectation Timeline

  2. Week 1: Learning Phase • - Campaign launches and begins gathering data. • - Audience and placement testing begins. • - Expect unstable performance and higher costs.

  3. Weeks 2–3: Optimization Phase • - Best-performing segments strengthened, weak ones reduced. • - A/B testing creatives, messaging, and placements. • - Lead quality improves and cost per lead decreases.

  4. Weeks 4–6: Stabilization and Scaling • - Lead flow becomes more predictable. • - ROI becomes trackable and scalable at this stage. • - Cost efficiency improves significantly.

  5. Timeline Summary • Week 1: Learning — Data collection, unstable performance. • Weeks 2–3: Optimization — Improved lead quality and reduced cost. • Weeks 4–6: Stabilization — Predictable and scalable performance.

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