Best New Strategies For Ranking Your Blog on Google

1. FREE VIDEO TRAINING: 6 PILLARS OF ULTIMATE SUCCESS & 6 PILLARS OF ENTREPRENEUR SUCCESS WORK & LIVE ANYWHERE Your Primary Email * GIVE ME ACCESS NOW! ABOUTINVESTING & MONEYBUSINESSBLOGRESOURCESFREE GUIDE: THE NOMAD COACH/TRAINERHOME BEST NEW STRATEGIES FOR RANKING YOUR BLOG ON GOOGLE 04/19/2021 by JSE — Leave a Comment Bringing tra?c to a website shouldn’t be di?cult. The only thing that you need to make sure of is e?ective search engine optimization.  While SEO takes time, once your blog gets on the ?rst page of Google, visitors land on your website on autopilot.  But, increasing your website’s visibility on Google will require the implementation of some strategies.  And, SEO is an ever-evolving industry. Webmasters need to keep up with the trends to stay in the competition.  This article teaches you the best new strategies that you can use to put your website right on top of the Google result page.  Let’s get started.  SATISFY SEARCH INTENT Satisfying search intent is one of the most important Google ranking factors. It simply means that you create your blog post answering the question the searcher has in mind while searching for a keyword. 

2. For instance, someone searching for a Pizza recipe doesn’t probably want to know about its history. And, even If you get ranked for “pizza recipe” and your content is about its history, Google will eventually bring your blog down.  But, how do you know whether the term “pizza” refers to the recipe or the history? Well, this is where the SERPs can help you.  Search “pizza” in Google. Observe the pages that show up. Which one of the two intents are they centered around?  If the results show mixed signals, you can go with either. Another option would be to cover both keywords in a single blog post.  TARGET LONG-TAIL KEYWORDS There is a reason why targeting short keywords is not a good idea if your blog is relatively new. This is major because authority blogs have already taken up search engine space for most of those terms.  The keywords that have relatively low competition are long-tail keywords. Find them and write user-friendly content around them to maximize your Google ranking.  There are tools that you can use to ?nd pro?table keywords. One of the most accurate and free keyword research tools is Ubersuggest.  Type in your main keyword into it and it will generate a whole list of keywords with search volume and keyword di?culty for you.  Another way to ?nd keywords that people are searching for is Google search. Type your main keyword and Google will show a list of commonly searched keywords.  Source: Google.com Press enter and scroll down to the bottom.  You’ll see more “related searches” around your main keyword. 

3. Source: Google.com EMBED VIDEOS ON YOUR WEBSITE Thanks to our dwindling attention spans, video has become the most popular content format. Videos are engaging, easy to consume, and entertaining.  But, that doesn’t mean written content isn’t popular. Google is still the number one search engine.  The question is, how can you leverage video content for your Google ranking? By embedding related videos into your blog posts.  Dwell time is a Google ranking factor. This means the more time your visitors spend on your blog page, the better its chances of ?rst page Google ranking.  RANK FOR FEATURED SNIPPETS Featured snippets, also termed as zero position, are results that show at the top of the ?rst page of Google.  It could be a table, a list, an answer to a question, or a video.  Here is an example of a featured snippet against the term “Featured snippet”.

4. Source: Google.com Find keywords that you can produce such content around. Use tables, bullet/number lists, and answer questions to get the zero position.  Another important thing that can help you get the top spot is being on the ?rst page for that keyword. For instance, someone searched for “SEO checklist 2021” and your blog is already ranked on the ?rst page.  You’d have good chances of getting the zero-position given that you’ve either answered a question or provided a bulleted/numbered list.  WRITE LONG-FORM BLOGPOSTS WITH OPTIMIZED IMAGES  The average word count of the ?rst 5 blog posts on Google is found to be roughly 1800. And, long-form content tends to generate social shares as well, which can also help your blog’s SEO.  As long posts dominate the ?rst page, it’s clear that Google gives more value to in-depth topic coverage. However, make sure your content is high-quality; don’t add ?u? just to reach the word count.  Plus, images and videos make blog content more readable and easier to consume. Blocks of text without visuals can be boring. A higher bounce rate tends to damage your Google ranking. You don’t want your visitors to bounce back, do you?  Moreover, by using images with alt tags and descriptions, you can also rank them in Google Images.  But, make sure the images are optimized for size. You can reduce their size with a free online tool like Optimizilla. 

5. Source: Imagecompressor.com KEEP YOUR CONTENT UP TO DATE Google loves updated content. Regular updates keep the content fresh and Google bots are able to crawl your page frequently.  Recently published content tends to get higher Google rankings, especially for frequently changing topics.  So, if you are leaving your old content be and not updating it, you are probably killing it.  This doesn’t require much e?ort either. You’ll just need to change any outdated statistics, facts, and things that are no more in line with the trends. Then, change the publish date. Google bots will treat your content as if it was freshly published.  And, if you didn’t optimize your content around pro?table keywords previously, do it whenever you get a chance.  An accurate and free keyword research tool is Ubersuggest. Type in the main keyword and it will generate a laundry list of the latest keywords related to that term.  Source: neilpatel.com Try to include as many of them as you can, keeping the content user-friendly and natural. This way, you can rank for multiple keywords, maximizing your blog’s search engine visibility.  USE ACCELERATED MOBILE PAGES (AMP) Accelerated Mobile Pages (AMP) are faster versions of your standard pages. It’s a service by Google where it keeps a cached version of your blog posts on its cloud. 

6. When someone visits that page from mobile, it loads relatively quickly. And, the majority of people are visiting websites through their mobile phones. Page speed is a Google ranking factor, so you’d want to make your blogposts fast-loading.  Thanks to a free WordPress plugin, you won’t have to go into the technical details of it. Just install the plugin and go through a few simple steps to convert your pages to AMP.   Source: WordPress.org IMPLEMENT A LINKING STRATEGY Linking your posts to relevant and authority blogs builds your content’s credibility and relevance.  You can use anchor texts in your content to link to blogs that rank high in Google search. These are called outbound links, a major Google ranking factor.  Moreover, link your new content to your existing content (internal linking) to establish your website’s hierarchy. This lets Google crawl your website quickly, which helps Google ranking.  Linking a page to an already-ranked page on your website can also help new blog posts rank faster in Google.  Lastly, no link-building strategy is complete without an e?ective backlinking strategy. Backlinks are links to your website from other blog owners.  These links are like a vote of con?dence. Someone linking to your content vouches for its quality, helping your search engine ranking.   So, building an e?ective linking strategy is important as it’s a major Google ranking factor. By doing it, you can get your blog in front of a relevant audience, improving the chances of conversions.   USE SOCIAL MEDIA TO RANK HIGHER Social media doesn’t probably impact your blog’s SEO directly. But, social media signals like direct links and branded mentions can help Google ranking.  Search engines take social media websites as any other website. However, it’s currently not possible for Google to estimate the value of a link coming from

7. those sites.  That said, social media mentions and links do act as positive Google ranking signals. So, build an audience on social media that engages with your content and brings them to your blog.  DON’T IGNORE CORE WEB VITALS Source: Google.com Core Web Vitals are going to be a major SEO factor in the future. And, because they are based on improving the overall user experience, optimizing your blog for them is only going to push up your blog’s search engine spot.  LARGEST CONTENTFUL PAINT (LOADING) Optimizing your page for speed is imperative because a slow-loading page can drastically increase the bounce rate. Bounce rate is the number of people that “bounce” back after clicking on your page link.  So, make your pages load fast, preferable before 2.5 seconds to retain most of the visitors.  This is where the Accelerated Mobile Pages (AMP) can help. Also, make sure that the web hosting you are using is fast. Plus, if your blog is on WordPress, your theme and plugins also a?ect the loading speed.  You can check your blog’s speed and how you can improve it by putting its URL into Google’s GTmetrix.  source: gtmetrix.com

8. This free tool will show a few important metrics, allowing you to improve them.  Source: gtmetrix.com FIRST INPUT DELAY (INTERACTIVITY) This is the time in which your visitor interacts with the page. It could be clicking a menu option, entering their email address, etc.  As the interactivity depends on how fast your page loads, it majorly depends on your page speed.  There are a few techniques that you can use to improve the ?rst input delay. Minimizing JavaScript and using browser cache are a couple of e?ective ones.  CUMULATIVE LAYOUT SHIFT (VISUAL STABILITY) CLS is how visually stable your page remains while loading. A high CLS, which is bad, would be when your page elements move around while it loads.  Minimizing the CLS is important because it can have an impact on your Google ranking as well. Reserving space for ads and adding UI elements below the content are a couple of e?ective ways to minimize CLS.  IMPROVE CLICK-THROUGH RATE CTR is the number of Google searchers that see your page (impressions) and click on it.  First, your keyword research should be on spot. Use the keyword people are searching for in your blog title and description.  Write a compelling title that users would want to click on.  Write a short yet comprehensive description optimized with your main keyword to get people to click on your link.  When your click-through rate is high, Google will know that your content is relevant to the searches (satisfying search intent), pushing your link upwards in the search results.  WRITE SEO- AND USER-FRIENDLY BLOGPOSTS

9. Keyword research is the ?rst and arguably the most important part of the SEO process. Optimizing your content around those keywords is imperative to get search engine visibility.  But, don’t go overboard with keyword use. Your content should sound natural. Overusing a keyword aka keyword stu?ng can actually hurt your Google ranking.  Moreover, make sure you use simple language that anyone can understand easily. Avoid using jargon and di?cult vocabulary; no one cares about that.   Using visuals can improve the digestibility of your content. But, make sure to optimize the size of blog graphics as bulky ?les tend to a?ect page load speeds negatively.  FINAL THOUGHTS Ranking your blog on Google can be a time-consuming task. But, implementing the right strategies can easily put your blog on the ?rst page of Google.   Make sure to target long-tail, low-competition keywords at ?rst. Once you get good visibility for those, you can then move forward to more competitive keywords.  And, keeping up with SEO trends is also important if you want to retain (or improve) your spot.  Once your blog is up there, you get relevant tra?c without having to invest any more resources. People land on your blog on autopilot, which is what every blogger wants.      Thanks for reading!  JohnSpencerEllis.com PS – This is how I e?ciently get moolah dropped in my account each Monday. This is how you can build a fun, easy-to-operate and pro?table online business selling products or services. This is how you e?ciently increase your blog’s rank on Google

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