Get your products discovered easily on the E-Commerce marketplace - Amaze PXM

1. The journey of a great product experience starts with product discovery. The right eCommerce strategy and a PXM platform have to be in place to get to the right start. Not having them there may lead to poor product discovery that, in turn, impacts a business negatively and halts its growth prospects in the eCommerce marketplace. Ensuring your products get easily searched is perhaps the first and the most crucial step towards delivering an excellent online product experience. Here is a scenario showing how a poor search experience can prevent your products from converting sales. You visit an eCommerce website and search for a round-neck, full sleeve t-shirt. But instead, you are shown a collection of the collar, V- neck, and other t-shirts that you do not need anymore. In the large and multichannel marketplace, this happens far too often in digital commerce. Why is Product Discovery a Hard Problem to Crack? With the shoppers of this generation getting smarter, selling products on various channels is an absolute must. But, it calls for multiple cataloging requirements for different channels. Businesses creating product catalogs with traditional methods are always at the risk of committing errors, plus it takes them substantial time and arduous effort. Retailers today have small teams that sort through, optimize, and standardize product information for thousands of images in catalogs. This information gets indexed onto your site content, and buyers use them to find items. With manual tagging, misclassification is another challenge to address apart from human fatigue. Sellers with a multichannel presence have to deal with the bulk and critical product information, coming in from different sources and going out to various platforms. It adds to the stress of creating and organizing multiple catalogs.

2. How to Address the Problem? A proven way to overcome the problem is to deploy Amaze product experience management software. This native cloud software allows you to manage all your product information across marketing channels at once from a central, AI-powered repository, resulting in improved product discovery and enriched customer experience. How does Amaze PXM Help with Product Discovery? Amaze PXM is a comprehensive yet user-friendly software product converging state-of-the-art PIM, DAM and data syndication technologies into one product experience platform. It incorporates various impressive features and functionalities that help brands with product content creation, merchandising design, product attribution design, digital asset management, syndication, and more. The power of AI and ML makes it even more powerful to streamline digital commerce. And the result is – a great product discovery and experience. Apart from enabling you to create, store, and modify product information on a single platform, the Amaze PXM system lets you automate onboarding and distribution. Using this feature, you can increase operational efficiency and introduce new products to the market at lightning speed, making sure they get visible and discovered at the right channel, at the right time. The product must be visible to the target audience soon after it gets launched. If this is not so, what is the point of adding it to the inventory? TheAmaze PXM platform does it by allowing businesses to syndicate product information across multiple channels. The platform will also enable you to contextualize information to best suit your target audience. You can also set rules to modify and structure information automatically based on your requirements. Amaze PXM software works both ways, whether you receive product information from multiple sources or send it to various channels. To make sure your products get discovered on the eCommerce marketplace, Amaze product experience management empowers businesses to: •Consolidate product information from different sources to enhance the overall presentation of the product. •Automate onboarding of products so that they get fast discovered across channels. It results in increased sales and revenue. •Normalize content with preset rules. •Share and distribute product information to multiple channels briskly and consistently. •Power your catalog with live feeds from data sources to represent your products with the most up-to-date information. •Provide an endless isle group with automated product onboarding. Managing and handling product information is the key to winning customer confidence and increasing your sales. Amaze PXM software helps here as well. It lets you: •Build multiple catalogs and get a bird’s eye view on an easy-to-use interface. •Create and edit product categories with the taxonomy management module.

3. •Create, manage, and edit attributes for categories across your catalog with attribute management. •Design schema to assign a set of attributes to specific categories. •Add, edit, and remove SKUs in your catalog whenever required. •Leverage validation management to track and rectify possible errors. •Create product families to categorize related items based on features, attributes, brands, prices, etc. •Perform advanced search operations. •Get a comprehensive view of your data with taxonomy, attribution, schema, and item- related quality metrics. The features above ensure that customers get access to the latest product information faster, potentially before the competition comes into play. So, by using the comprehensive Amaze PXM platform, you can get your products discovered easily and quickly on the eCommerce marketplace.