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In the eCommerce marketplace, product returns d impact your business negatively. Buyers do not purchase anything at once. They browse several sites, add a few items on their digital shopping carts, check them out carefully based on the information provided with them, and shortlist the best of the lot before purchase. They do not always necessarily purchase what they browse or save in their shopping cart.<br>
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Drive Shopping Cart Conversions through AmazePXM In the eCommerce marketplace, product returns d impact your business negatively. Buyers do not purchase anything at once. They browse several sites, add a few items on their digital shopping carts, check them out carefully based on the information provided with them, and shortlist the best of the lot before purchase. They do not always necessarily purchase what they browse or save in their shopping cart. Not portraying the items accurately with relevant and complete product information often leads to cart abandonment or product returns. However, there is no sure-fire formula to eliminate 100% returns; the deployment of Amaze PXM software may substantially reduce the number of cases and drive shopping cart conversion. But first, let's understand what shopping cart abandonment is and what causes it. What is shopping cart abandonment? Shopping cart abandonment happens when a potential customer leaves the website after adding at least one item to the shopping cart and never making it through the buying process. According to a report, about 69.57% of online shopping carts are abandoned. That means roughly 70 out of 100
online shoppers leave without purchasing. More or less, every eCommerce business has to come across this happening. However, if you want to drive better shopping cart conversion, you can count on product information management (PIM) from Amaze PXM. Why does this happen? ●Not portraying your product precisely If the shoppers are leaving without a purchase despite adding products to their shopping carts, it might be because you are not driving sufficient efforts in engaging them. Also, you may not be representing your products accurately or failing to deliver a great product experience. For this not to happen, you certainly need to work with your product information. ●Not encouraging customers’ reviews and feedback Think of you as a shopper, and you will find that reviews and feedback from other buyers help you make a better buying decision when shopping online. Many businesses do not focus on this part and so incur unwanted returns and cart abandonment. ●Not providing complete and contextually relevant product information Buyers cannot touch the products they are browsing. The information provided with the product is the only thing to let them know what it has in it for them. Inaccurate and incomplete product information could be another reason for increasing the number of returns and cart abandonment. Apart from these, there are many more reasons to cause it. Reasons may be enormous, but the solution is only one – Product Information and Product Expeirence; and Amaze product experience management software can help you enhance your online product information and experience. Now, we will be exploring what Amaze PXM's PIM software is; and how you can leverage it to drive shopping cart conversion. What is Amaze PXM product information management? The Amaze PXM PIM system is a software product comprising a set of in-built tools and modules that enable businesses to create, store, edit, update, and share product information at a central repository. Once deployed, it improves product and customer experience, thus driving the cart conversion rate. How does it help? ●Create great content Content is the key to keeping customers engaged. It determines whether the shoppers will purchase or leave without buying. The software helps businesses produce engaging content for all channels and audiences. Here, it is worth mentioning that 73% of all online buyers buy a product based on product content and information. The better the content of a brand is, the greater the chances of its products converting sales are. The Amaze PIM system, thus, improves your brand value and drives cart conversion and sales. ●Provides a remarkable search experience
Traffic to an eCommerce site may come from multiple sources, such as a search engine, referral sites, vendor portals, emails, marketplace or even an online directory. That given, maintaining search- friendly product attributes is crucial for brands. It helps them rank higher in the search result. When customers search for something, they are close to buying it. If what they are expecting and looking for is visible at this trigger moment, there is a greater chance of a sale occurring. By using the Amaze product information management, brands can ensure consistent attribution across sales channels, enabling shoppers to find the right product easily and quickly. ●Standardize product information Brands make a big mistake by not applying consistent data standards for their product across sales channels. So, before rolling out products onto your website, it becomes imperative to address this issue. Amaze PXM’sPIM software ensures that the customer can browse any site to get the right product information necessary to make a buying decision. It also helps you identify gaps in product data. The features above fall sufficient to drive shopping cart conversion.
