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What You Really Need to Know about Game Development & Publishing. Neal Robison ATI Research. What We’ll Talk About. Who Is ATI? Game Dev Process The Business Side of Games Latest Issues in Development & Publishing Questions. Who Is ATI?. ATI: World Leader In Visual Processing.

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What you really need to know about game development publishing l.jpg
What You Really Need to Know about Game Development & Publishing

Neal Robison

ATI Research


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What We’ll Talk About Publishing

  • Who Is ATI?

  • Game Dev Process

  • The Business Side of Games

  • Latest Issues in Development & Publishing

  • Questions


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Who Is ATI? Publishing


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ATI: World Leader In Visual Processing Publishing

  • GPUs & Workstation Graphics

    • #1 GPU Supplier

    • #1 Notebook Supplier

  • Handheld

    • #2 Media Co-Processor Supplier

    • Shipping in Over 35 Phones

  • Game Consoles

    • Xbox 360

    • Ninteno Revolution & Gamecube

  • Integrated Graphics

    • #1 3rd Party Supplier

  • Digital TV

    • #1 DTV Silicon Supplier



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Sources for Game Ideas Publishing

  • Game Developers

  • Dedicated Game Designers

  • Employees of Game Publishers

  • Film/ TV/ Music


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First...The Players Publishing

  • Game Developers

  • Game Publishers

  • Retailers

  • Gaming/Consumer Press

  • Platform Holders: Sony, MS & Nintendo


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Software Licensing Publishing

  • What’s A 3rd Party

  • 1st Party vs. 3rd Party

  • Why Can’t Just Anyone Make Games?

  • Console vs. PC


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Typical Production Timeline Publishing

  • Console vs. PC vs. Films



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Stages of Development: Concept Publishing

  • Define Game Concept

  • Define Core Game Features

  • Find/Assign Developer

  • Estimate Budget & Due Date




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Concept: Van Helsing Publishing

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Concept: Van Helsing Publishing

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Prototype or 1st Playable Publishing

  • GDD & TDD = “The Bibles”

  • Production Budget & Detailed Schedule

  • Submit Concept to Sony, etc.

  • Working Prototype, with Game Mechanics

  • Focus Test



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Prototype: Red Ninja Publishing

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Red Ninja - Finished Version Publishing

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Stages of Development: Alpha Publishing

  • Feature Complete

  • “Localization” Begins

  • Focus Test

  • Play Testing

  • Marketing Continues



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Alpha: Crash Bandicoot Publishing

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Stages of Development: Beta Publishing

  • Polish, Polish, Polish

  • Game Balancing

  • Localization Continues

  • Demo Versions


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Stages: Final/GMC/Gold Publishing

  • The Game is “Done”

  • Testing, Testing, Testing

  • Intense Pressure

  • Submit to Sony

  • Manufacturing Timing


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Ghost Recon 3: Advanced Warfighter Publishing

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Ghost Recon 3: Advanced Warfighter Publishing

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Stages : Post-Mortem Publishing

  • Analysis of PR, Marketing

  • Analysis of Production, Source Code

  • Archive All Assets

  • Kick-off the Sequel!



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First...The Players Publishing

  • Game Developers

  • Game Publishers

  • Retailers

  • Platform Holders


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Game Business Publishing

Game Developers

Game Publishers

Actual Game

US $4-10 Million


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Game Business Publishing

Sony, Nintendo

Microsoft

Game Publishers

US $7/unit

Invent Game

System +

Marketing


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Game Business Publishing

Game Publishers

Retailers

Finished Product

Wholesale Price

US $32/unit


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Game Business Publishing

Retailers

Consumers

Finished Product

Retail Price

US $49.99


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Who Makes the $$$? Publishing

  • Developers

    • Get millions from Game Publisher

    • Huge fixed & variable costs

    • Most fun, most pressure

    • Dependent on Publishers

    • Exceptions?


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Who Makes the $$$? Publishing

  • Publishers

    • Get $32/unit from Retailers

    • Pours out millions to develop product

    • Sales & Marketing costs

    • Inventory management & “returns”


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Who Makes the $$$? Publishing

  • Retailers

    • Get approx. $17/unit

    • Remember cost of store

    • Marketing costs

    • Some help from Publishers on inventory

    • Hot vs. Not


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Who Makes the $$$? Publishing

  • Platform Holders

    • Get $7/unit licensing fee

    • R&D Cost to create system, including anti-pirating costs

    • Marketing system to consumers

    • 1st Party games



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Development & Publishing Issues Publishing

  • Advertising In-Game

  • Cost To Develop for Next-Gen Systems

  • U.S. & Canadian Legislation Restricting Games

  • Lack of Originality


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Questions? Publishing